西南水泥有限公司并购整合研究

发布时间：2018-02-14 13:29

本文关键词： 西南水泥有限公司并购整合水泥行业　出处：《西南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：2008年年初汶川大地震至今,我国西南地区固定资产投资的增长比率一直徘徊于高位。由于基建及房地产的工程对水泥的需求持续,水泥行业一直保持着速迅的发展势头。一方面,水泥行业面临产能过剩,政府对落后水泥生产增收更高昂的电价以及在财政、信贷等方面加强管制,限制新增产能,淘汰更多落后产能,令中小企业发展受阻；另一方面政府密集出台政策推动的水泥行业兼并重组,未来的扩张只能通过大企业兼并收购进行。中国建材股份有限公司(以下简称“中国建材”)组建西南水泥有限公司对我国西南地区中小水泥企业并购,是我国水泥行业的重大盛事,也是中国建材发展“大水泥”战略、勾画南北版图的完美收官。并购并非易事,其中更为关键的是并购后如何进行整合。本文试图将企业并购的相关理论结合到西南水泥的并购整合实践中去,分析论证西南水泥并购整合的成功之处。本人在西南水泥有限公司组建初期,曾作为商业银行客户经理全程跟踪、参与其组建并购的过程,对该公司的并购经历有详细的了解。本文以西南水泥有限公司为例,从并购理论、我国水泥行业态势为切入点,分析企业并购的背景、动因及并购模式,深入探讨企业并购整合的相关措施,对西南水泥有限公司成功并购整合的经验进行了总结。本文的主要内容如下：第一部分是绪论部分。介绍本文的选题背景、研究的目的和意义及主要内容。第二部分是本文的理论基础及行业态势,阐述了本文主体西南水泥有限公司在并购中用到的相关理论,包括并购概念、并购模式、并购动因、并购整合几个方面,以及我国水泥行业态势。第三部分主要为本文案例主体西南水泥有限公司简介,同时对西南水泥的并购动因以及并购模式进行了分析。第四部分,主要介绍西南水泥有限公司并购整合。通过企业文化整合、组织结构重组、人力资源整合、品牌效应整合、销售渠道整合等五个方面来阐述西南水泥在整合方面的做法。第五部分,西南水泥有限公司并购启示。本部分主要对西南水泥有限公司并购案例带给我们的启示进行总结。本文的主要贡献是将企业并购的相关知识,融入到实际工作中,对西南水泥并购案例进行深度分析。通过对西南水泥并购整合过程进行理论和实际相结合的分析,总结该案例带给我们的启示。
[Abstract]:Since the Wenchuan earthquake in early 2008, the growth rate of fixed asset investment in southwest China has been hovering at a high level. The cement industry has maintained a rapid development momentum. On the one hand, the cement industry is facing overcapacity, the government has increased electricity prices for backward cement production, strengthened controls on finance and credit, and restricted new production capacity. The elimination of more backward production capacity has hampered the development of small and medium-sized enterprises; on the other hand, the government's intensive policies to promote the cement industry mergers and restructuring, the future expansion can only be done through large enterprise mergers and acquisitions. China Building Materials Co., Ltd. (hereinafter referred to as "China Building Materials") to set up Southwest cement Co., Ltd. to the southwest of China's small and medium-sized cement enterprises merger and acquisition, is a major event of the cement industry in China, but also China's building materials development "big cement" strategy, The perfect end of the map of the north and the south. M & A is not easy, especially how to integrate after M & A. This paper attempts to combine the theory of M & A into the practice of M & A of Southwest cement, and analyze the success of M & A of Southwest cement. In the initial stage of the establishment of Southwest cement Co., Ltd., I have followed the whole process of the establishment and acquisition of Southwest cement Co., Ltd as a customer manager of commercial bank, and have a detailed understanding of the merger and acquisition experience of this company. This paper takes Southwest cement Co., Ltd as an example. Based on the theory of M & A and the situation of cement industry in China, this paper analyzes the background, motivation and mode of M & A, probes into the relevant measures of M & A integration, and summarizes the experiences of successful M & A integration of Southwest cement Co., Ltd. The main contents of this paper are as follows: the first part is the introduction part. It introduces the background of this paper, the purpose and significance of the research and the main content. The second part is the theoretical basis and industry situation of this paper. This paper expounds the relevant theories used in M & A of Southwest cement Co., Ltd., including the concept of M & A, the mode of M & A, the motivation of M & A, and the integration of M & A. And the situation of cement industry in China. The third part is the introduction of Southwest cement Co., Ltd., the main body of this paper, and the analysis of M & A motivation and M & A mode of Southwest cement. Part 4th, This paper mainly introduces the merger and acquisition integration of Southwest cement Co., Ltd., through the integration of corporate culture, organizational structure reorganization, human resources integration, brand effect integration, This part mainly summarizes the inspiration of Southwest cement Co., Ltd.'s merger and acquisition in the 5th part, the merger and acquisition of Southwest cement Co., Ltd. The main contribution of this paper is to integrate the relevant knowledge of enterprise M & A into the actual work, and to make a deep analysis of the case of cement merger and acquisition in Southwest China, through the theoretical and practical analysis of the integration process of the merger and acquisition of Southwest cement. Summing up the case to us.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.721;F271

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