危机时代的国际增长战略：华为案例研究

发布时间：2018-02-16 03:45

本文关键词： 危机危机管理发展战略全球化华为案例　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：危机越来越多成为现代生活中组织景观的常见的一个部分。当它开始不断影响组织时，保持持续稳定的增长，使危机管理成为组织管理优先考虑的问题。这些危机有些对于组织是天生的，而其它一些是公司试图实现国际增长的时候遇到的。本文在文献综述的部分，回顾了危机的理论方法以外，还有危机的定义和它的原因，类型以及管理。另一部分的文献综述是关于企业的国际化发展基本战略，包括出口，许可和特许经营，合资企业和全资子公司和多样化的。由于企业全球化的过程中公司碰上更多危机，本研究旨在揭示他们如何可以通过华为的案例研究，又保持稳定的增长，又避免或管理危机。选择分析这家公司的主要原因是华为的持续危机期间内的稳定增长和市场扩大。华为的组织结构，危机管理系统，核心竞争力和伙伴关系进行了检查，给了一个了解是什么使这家公司成功的。此外，华为被指出了利用灵巧的国际化战略、并从一个新兴经济体的后发企业的角度进行了分析。最后，华为分析的经验教训应用到中国企业所面临的挑战为了给广泛能够的意见关于中国企业的国际化问题。
[Abstract]:Crisis is increasingly becoming a common part of modern life's organizational landscape. As it begins to influence organizations, it keeps growing steadily. Making crisis management a priority for organizational management. Some of these crises are innate to organizations, while others are encountered when companies try to achieve international growth. Recalling the theoretical approach to the crisis, there is the definition of the crisis and its causes, types and management. The other part of the literature review deals with the basic strategy for the internationalization of enterprises, including exports, licences and franchises, Joint ventures and wholly-owned subsidiaries and diversification. As companies run into more crises in the process of globalization, this study aims to reveal how they can maintain steady growth through Huawei's case study. Choose to analyze the company's main reasons for stable growth and market expansion during the ongoing crisis. Huawei's organizational structure, crisis management systems, core competencies and partnerships were examined. It gives an understanding of what made the company successful. In addition, Huawei was pointed out to take advantage of a clever international strategy and analyzed it from the perspective of a latecomer in an emerging economy. Huawei's analysis applies lessons learned to the challenges faced by Chinese companies in order to give a wide range of opinions on the internationalization of Chinese companies.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6

【共引文献】