珠宝首饰设计师的商业价值实现研究

发布时间：2018-02-20 03:51

本文关键词： 设计师商业价值实现　出处：《中国地质大学（北京）》2013年硕士论文　论文类型：学位论文

【摘要】：中国珠宝行业经过近30年的时间，已经由产值1亿元发展到了将近3000亿元，从业人员也由2万人扩张到了300万人。我国在全球的珠宝消费份额中，已变为全球第一大铂金消费国、第四大黄金消费国、第五大钻石消费国。如此庞大的消费需求使得我国珠宝业开始了从数量扩张、粗放经营到注重质量、打造品牌的转变。毫无疑问，设计在品牌建设的过程中起着核心的作用。每一个成功的国际珠宝品牌都有其独特的设计风格及文化传承。而设计最终需要有独特艺术创造力的珠宝首饰设计师去完成。国外的珠宝首饰设计师体系发展较为成熟和完善，中国由于整个行业起步较晚，设计师的队伍建设也相对较晚。中国在90年代中期才有了第一个珠宝设计专业。至今为止，全国已有近50多所大专院校设立了这个专业，为行业培养了近3万专业人才，但真正意义上的职业珠宝首饰设计师不过百余人。面对不断升级的消费者诉求，一方面，部分有超强购买能力的高端消费者在厌倦了洋品牌的大众化消费之后，开始选择差异化的高端定制服务，国内开始出现为他们提供专属定制服务的高级珠宝设计师；另一方面，普通的珠宝消费市场也迫切需要具有一定设计感及品牌风格的大众消费品。设计人才显得炙手可热，然而现实情况却是高级珠宝设计师没有完全体现其设计应有的商业价值，大量的珠宝设计专业人员因找不到工作而被迫改行。本文从研究设计的商业价值开始，分析了设计的价值组成以及成功实现设计商业价值的案例，概括了中国设计行业的整体概况。进而分析了欧美珠宝首饰设计师、中国珠宝首饰设计师的发展历史及现状，，找出制约中国珠宝首饰设计师商业价值实现的因素，试图找到解决的途径，得出结论。中国的珠宝首饰设计师并不缺乏智慧。随着教育体制的改善，设计师自身职业素养的提高，市场的逐步成熟与细分，越来越多的设计师会找到实现商业价值的途径，设计引领时代即将到来。
[Abstract]:After nearly 30 years, China's jewelry industry has grown from 100 million yuan to nearly 300 billion yuan, and the number of employees has expanded from 20,000 to 3 million. It has become the world's largest platinum consumer, 4th gold consumer, 5th big diamond consumer. Such a huge consumer demand has led to the jewelry industry began from quantitative expansion, extensive operation to focus on quality, brand building transformation. Without a doubt, Design plays a central role in the process of brand building. Every successful international jewelry brand has its own unique design style and cultural heritage. In the end, design needs jewelry designers with unique artistic creativity. To complete. The jewelry designer system developed abroad is more mature and perfect, Since the whole industry started relatively late in China, the construction of designers was relatively late. In the middle of 90s, China had its first major in jewelry design. Up to now, nearly 50 colleges and universities in China have set up this major. For the industry has trained nearly 30,000 professionals, but the real sense of professional jewelry designers only a hundred people. In the face of escalating consumer demands, on the one hand, some high-end consumers with super purchasing power, tired of the popular consumption of foreign brands, began to choose differentiated high-end custom services. At home, senior jewelry designers are beginning to provide customized services for them. On the other hand, the ordinary jewelry consumer market also urgently needs popular consumer goods with a certain sense of design and brand style. However, the reality is that the senior jewelry designers do not fully reflect the commercial value of their design, and a large number of jewelry design professionals are forced to change jobs because they can not find a job. This paper begins with the study of the commercial value of design, analyzes the value composition of design and the case of successful realization of commercial value of design, generalizes the overall situation of the design industry in China, and then analyzes the jewelry designers in Europe and the United States. The development history and present situation of jewelry designers in China are discussed. The factors restricting the realization of commercial value of jewelry designers in China are found out. Chinese jewelry designers are not short of wisdom. With the improvement of educational system, the improvement of designers' own professional quality and the gradual maturity and segmentation of the market, more and more designers will find ways to realize commercial value. The era of design is coming.
【学位授予单位】：中国地质大学（北京）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.89

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