临沂市兰山区木材加工企业核心竞争力研究

发布时间：2018-02-21 18:28

本文关键词： 木材加工企业核心竞争力提升对策　出处：《中国石油大学（华东）》2013年硕士论文　论文类型：学位论文

【摘要】：随着经济时代的来临和高新技术产业的发展，任何国家和企业都不能回避激烈的市场竞争，必须面对市场发展过程中出现的种种挑战。企业核心竞争力的强弱逐渐成为决定企业能否生存和发展的关键。临沂市木材产业经过近20多年的快速发展，共有企业6000多家，从业人员达45万人，出口量约占全国人造板出口总量的30%。但近年来受到金融危机、劳动力价格上涨的影响，多数企业出现了订单明显减少，大量产品滞销积压，市场销售额大幅降低等诸多问题。如何使企业改变陈旧观念，优化产品结构，淘汰落后产能，发挥自身优势，利用现有资源，培育和提升企业核心竞争力已成为临沂市木材加工企业发展急待解决的问题。本文以临沂市兰山区木材加工企业为例，把核心竞争力的理论应用到木材加工企业的管理中，试图从中找到解决企业困境的钥匙。文章第一部分介绍了研究的背景、意义和主要研究内容和方法，对国内外核心竞争力问题的研究现状进行了综述；第二部分从企业核心竞争力基础理论入手，阐述了一般企业核心竞争力理论的内涵、基本特征、分类构成和作用，希望为后续论证提供充足的理论依据；第三部分以临沂市兰山区木材加工企业为研究对象，对该区木材加工业的发展现状和优劣势进行了深入剖析，在此基础上，随机抽取了区内10家木材加工企业的数据资料，对比分析了其2008-2011年间的销售收入、利润收入等情况，认为影响临沂市兰山区木材加工企业核心竞争力的因素包括技术创新竞争能力、人力资源管理能力、市场拓展能力、文化培育能力和生产制造能力，并设计了《临沂市兰山区木材加工企业核心竞争力调查表》，通过回收、统计、分析调查表实证了影响木材加工企业核心竞争力的五种因素；第四部分，结合木材加工业的实际情况和发展需要，从技术制度、市场创新、人力资源积累、营销拓展和品牌建设五个方面，，提出木材加工企业核心竞争力的提升策略；第五部分，对全文进行了总结和概括。
[Abstract]:With the advent of the economic era and the development of high-tech industries, no country or enterprise can avoid fierce market competition. We must face all kinds of challenges in the process of market development, and the strength of the core competence of enterprises has gradually become the key to the survival and development of enterprises. After nearly 20 years of rapid development, the timber industry in Linyi has more than 6, 000 enterprises, with 450,000 employees, and the export volume accounts for about 30 percent of the total export volume of wood-based panels in China. However, in recent years, the financial crisis and the rise in labor prices have affected Linyi's timber industry. Most enterprises have many problems, such as the obvious reduction of orders, the backlog of large amounts of unsalable products, and the substantial decrease in market sales. How to make enterprises change their old ideas, optimize their product structure, eliminate their backward production capacity, and give play to their own advantages, Using the existing resources to cultivate and enhance the core competitiveness of enterprises has become an urgent problem to be solved in the development of wood processing enterprises in Linyi City. Taking the wood processing enterprises in Lanshan District of Linyi City as an example, this paper applies the theory of core competence to the management of wood processing enterprises, and tries to find out the key to solve the difficulties of the enterprises. The first part of the article introduces the background of the research. The significance and main research contents and methods are summarized. The second part begins with the basic theory of the core competence of enterprises and expounds the connotation and basic characteristics of the general core competence theory of enterprises. In the third part, taking the wood processing enterprises in Lanshan District of Linyi City as the research object, the development status and advantages and disadvantages of wood processing industry in Linyi City are deeply analyzed. On this basis, the data of 10 wood-processing enterprises in the region are selected randomly, and the sales income, profit income and so on during the period 2008-2011 are compared and analyzed. The factors influencing the core competence of wood processing enterprises in Lanshan District of Linyi City include technological innovation competition ability, human resource management ability, market expansion ability, cultural cultivation ability and production and manufacturing ability. The paper also designs the questionnaire of core competence of wood processing enterprises in Lanshan District of Linyi City. Through recycling and statistics, the paper analyzes the five factors that affect the core competence of wood processing enterprises. Part 4th, Combined with the actual situation and development needs of wood processing industry, from five aspects of technical system, market innovation, human resource accumulation, marketing expansion and brand building, the paper puts forward the promotion strategy of core competitiveness of wood processing enterprises; part 5th, The full text is summarized and summarized.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F426.88

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