A服装店竞争战略研究

发布时间：2018-02-22 18:50

本文关键词： 微型企业 A服装店竞争战略　出处：《广西大学》2013年硕士论文　论文类型：学位论文

【摘要】：在当前严峻的社会形势下,微型企业已经成为南宁市乃至广西壮族自治区缓解就业压力、促进经济增长的一种行之有效的方式。微型企业诞生于满足生计需要的现实,面对激烈的市场竞争,如何面对来自内部的因素和外部的压力迎难而上,成为微型企业能否站稳脚跟的关键之一。因此,本文从微型企业这个比较新颖的角度出发,着重考察微型企业该如何制定和实施竞争战略的问题,以该领域的角度来考查企业及其经营者存在的不足之处,力求为南宁市乃至广西壮族自治区微型企业的生存与发展提供考察的范本和实证的经验。 A服装店是典型的农民工返乡创办的微型企业,经过一年的发展,目前已经在所在社区小有名气,在社区同行业中创造了较好的业绩。但是,由于个体私营经济以及微型企业自身的缺陷及客观的发展瓶颈,该服装店所立足的环境仍然处于艰难的地步。本文试着利用企业战略管理当中关于竞争战略的相关理论,对微型企业进行相关的分析,寻求适合企业自身的竞争战略,以明确市场竞争的目标并加以实施。使得微型企业的竞争战略更加具有针对性、专业性以及科学性。通过适当的竞争战略来站稳脚跟,进而实现发展壮大。本文的观点是,A服装店的竞争战略可以分为短期和中期两个时段,分别来实施集中化战略和差异化战略。本文的结论是,A服装店通过制定和实施相应的竞争战略,能够实现以上这些目标。
[Abstract]:In the current severe social situation, microenterprises have become an effective way to relieve employment pressure and promote economic growth in Nanning and even Guangxi Zhuang Autonomous region. In the face of fierce market competition, how to face the internal factors and external pressure becomes one of the key factors for microenterprises to stand firm. Therefore, from the perspective of microenterprises, this paper focuses on how to formulate and implement the competitive strategy of microenterprises, and examines the shortcomings of enterprises and their operators from the perspective of this field. It aims to provide a model and empirical experience for the survival and development of micro enterprises in Nanning and Guangxi Zhuang Autonomous region. A clothing store is a typical microenterprise founded by migrant workers returning home. After a year of development, it has become a small name in its community and has created better results in the same industry. However, Due to the defects of the individual and private economy and the microenterprise itself and the objective bottleneck of development, the environment on which the clothing store is based is still in a difficult situation. This paper tries to make use of the relevant theories about competition strategy in enterprise strategic management to analyze the microenterprise and seek the competition strategy suitable for the enterprise itself. In order to make the competition strategy of microenterprises more targeted, professional and scientific, and to establish a firm foothold through appropriate competition strategy, This paper points out that the competitive strategy of clothing store can be divided into two periods: short and medium term. The conclusion of this paper is that the clothing store can achieve these goals by making and implementing the corresponding competitive strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.86

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