天津C工程咨询公司竞争战略研究

发布时间：2018-02-25 19:32

本文关键词： 工程咨询 SWOT分析竞争战略　出处：《天津大学》2013年硕士论文　论文类型：学位论文

【摘要】：工程咨询业是国家大力发展的服务业，其快速的发展得益于我国的市场经济的发展和投资体制改革的深化。但是与发达国家的工程咨询业相比，我国的工程咨询业起步晚，发展快，行业内鱼龙混杂，竞争激烈。工程咨询企业应该如何确立市场位置，抓住机遇，开拓市场，找寻适合企业发展的竞争战略就显得尤为重要了。本文以天津C工程咨询公司（以下简称天津C公司）为例，对其目前的公司现状和经营状况进行分析，通过分析公司内外部环境，试图为该公司未来的生存和发展确定目标，制定可行的公司发展的竞争战略，并为该战略的实施和控制提出有效措施。本文首先介绍了国内外工程咨询业的起源和发展，进而讲述了天津C公司的发展历程。接下来运用PEST分析法对公司的外部环境的宏观环境进行分析，运用波特五力模型对公司的外部环境的微观环境进行分析，然后从公司的财务、组织、资产等有形资源，无形资源及人力资源方面对公司的内部环境进行分析。经过仔细的分析与梳理，运用管理学的SWOT分析法，对公司内外部条件进行综合和概括，进而分析公司自身的优势与劣势、面临的机会与威胁，并将其以矩阵的方式加以组合归纳，为公司竞争战略的选择奠定基础。最后运用波特的三种基本竞争战略进行选择，从而确定成本领先战略和差异化战略相结合为天津C公司的竞争战略。正确的竞争战略还需有效地实施与控制，为此本文从公司的组织结构的优化、企业文化的建设、企业核心竞争力的构建等方面提出实施建议，制定控制体系，，加强质量管理，提高控制水平，保障公司竞争战略的实现。
[Abstract]:The engineering consulting industry is the service industry that the country develops energetically. Its rapid development benefits from the development of our country's market economy and the deepening of the reform of the investment system, but compared with the engineering consulting industry of the developed countries, the engineering consulting industry of our country starts late. Rapid development, mixed industry, fierce competition. Engineering consulting enterprises should establish the market position, seize the opportunity to open up the market, It is particularly important to find a competitive strategy suitable for the development of enterprises. Taking Tianjin C Engineering Consulting Company (hereafter referred to as Tianjin C Company) as an example, this paper analyzes the current situation and management situation of Tianjin C Engineering Consulting Company. Through the analysis of the internal and external environment of the company, this paper attempts to establish the goal for the future survival and development of the company, to formulate a feasible competitive strategy for the development of the company, and to put forward effective measures for the implementation and control of the strategy. This paper first introduces the origin and development of the engineering consulting industry at home and abroad, and then describes the development course of Tianjin C Company, and then analyzes the macro environment of the company's external environment by using the PEST analysis method. Using Porter's five-force model to analyze the micro-environment of the company's external environment, and then from the company's financial, organizational, assets and other tangible resources, The internal environment of the company is analyzed in terms of intangible resources and human resources. Through careful analysis and combing, the internal and external conditions of the company are synthesized and summarized by using the SWOT analysis method of management, and then the advantages and disadvantages of the company itself are analyzed. The opportunities and threats faced by them are combined and summarized in the form of matrix to lay the foundation for the choice of competitive strategy. Finally, three basic competitive strategies of Porter are used to choose. Therefore, the combination of cost leading strategy and differentiation strategy is the competitive strategy of Tianjin C Company. The correct competitive strategy also needs to be effectively implemented and controlled. Therefore, this paper puts forward some suggestions on how to optimize the organizational structure, the construction of corporate culture and the construction of core competence of enterprises, so as to establish a control system and strengthen quality management. Improve the level of control to ensure the realization of the company's competitive strategy.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

【共引文献】