W市电网建设的利益相关者冲突管理研究

发布时间：2018-02-25 20:25

本文关键词： 电网建设外部利益相关者管理　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文为一篇以W市电网建设中发生的冲突事件为案例，探讨供电局如何应对冲突、如何有效管理联系在一起的外部利益相关者之间关系的论文。文章首先就企业和社会的关系，企业的社会责任以及问题和危机管理的理论进行综合阐述，并提出本文的研究思路，随后部分是案例正文、案例分析及有效管理外部利益相关者的建议方案。案例正文部分介绍了W市供电局与外部利益相关者之间冲突的事件,以及事件发生的背景。案例分析部分，文章首先分析了电网建设的外部环境发生的深刻变化，，提出供电企业加强外部利益相关者管理的必要性和紧迫性。其次，论文逐一分析了电网建设中主要的外部利益相关者——公众、政府、媒介和非营利组织的特征和需要，揭示存在的问题以及产生问题的原因，构建外部利益相关者关系模型，运用博弈论的方法分析了利益相关者之间的利益格局，推导出博弈均衡的策略。最后，文章进一步探讨了提高电网建设外部利益相关者管理效率的策略，提出电力企业推行道德管理、建设环境友好型绿色电网的管理理念；以及构建政府主导、媒体引导、非营利组织支持、公众接受和合作的电网建设格局的建议；提出公众参与电网建设决策的应用模型，并且以构建电网建设外部利益相关者之间的和谐关系作为管理目标。
[Abstract]:This paper discusses how the power supply bureau can deal with the conflict and how to effectively manage the relationship between the external stakeholders associated with the power supply bureau, taking the conflict incident in the power grid construction of W city as an example. Firstly, the relationship between enterprise and society, corporate social responsibility, the theory of problem and crisis management are comprehensively expounded, and the research ideas of this paper are put forward. Case analysis and effective management of external stakeholders. The text of the case introduces the incident of conflict between the power supply bureau of W city and external stakeholders, and the background of the incident. This paper first analyzes the profound changes in the external environment of power grid construction, and points out the necessity and urgency for power supply enterprises to strengthen the management of external stakeholders. This paper analyzes the characteristics and needs of the main external stakeholders in power grid construction, the public, the government, the media and the non-profit organizations, reveals the existing problems and the causes of the problems, and constructs the external stakeholder relationship model. By using the method of game theory, this paper analyzes the interest pattern among stakeholders and deduces the strategy of game equilibrium. Finally, the paper further discusses the strategies to improve the management efficiency of external stakeholders in power grid construction. The paper puts forward the management idea of the electric power enterprise to carry out the moral management and build the environment-friendly green power grid, as well as the suggestion of constructing the pattern of the power grid construction which is led by the government, guided by the media, supported by the non-profit organizations, accepted and cooperated by the public. The application model of public participation in power grid construction decision is put forward, and the management goal is to build a harmonious relationship among external stakeholders in power grid construction.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.61

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