常熟市长发铝业有限公司发展战略研究

发布时间：2018-03-02 18:31

本文选题：长发铝业　切入点：发展战略　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：铝是国民经济中不可缺少的基础原材料,广泛应用于建筑、包装、交通运输、日常用品、电力等领域,这个行业的市场容量很大,国家控制了矿产、铝锭等资源型的产品,中下游的行业是一个比较充分竞争的市场。常熟市长发铝业有限公司通过16年的发展,完成了其原始积累,在新的经济形势下,发展出现了很大的偏差,在过去的三年里,企业发展缓慢,人员流动加大、客户加快流失,企业发展遇到了瓶颈。本文以常熟市长发铝业有限公司为研究对象,对长发铝业公司可进入市场的调查、分析、对公司内部资源能力的评估,听取专业公司的建议和长发铝业公司内部的反复讨论,运用的战略管理的相关理论与分析方法,为长发铝业指出了一条以“持续改进、不断创新”企业精神指导,争做铝制品行业里的佼佼者,以”成为最有价值的铝制品生产商”为公司愿景的发展道路。长发铝业通过聚焦行业、横向联合、供应链延伸等方法和手段,来实现五年的战略目标：“在2017年前,销售达10亿,消光电泳产品的市场占有率全国第一、年盈利6000万人民币“。作为对长发铝业公司的战略目标实施的有力支撑,本文还进一步研究了公司组织架构、绩效制度、信息化建设,加强了公司风险管控、文化建设、培训体系和市场推广方面的工作,为战略的实施提供了有力的保障。
[Abstract]:Aluminum is an indispensable basic raw material in the national economy. It is widely used in the fields of construction, packaging, transportation, daily necessities and electricity. The market capacity of this industry is very large, and the state controls mineral and aluminum ingots and other resource-based products. The industry in the middle and lower reaches is a more competitive market. Changshu Changfa Aluminium Industry Co., Ltd. has completed its primitive accumulation through 16 years of development. Under the new economic situation, there has been a great deviation in development. In the past three years, the development of enterprises has been slow and the turnover of personnel has increased. Customers speed up the loss, the development of enterprises encountered a bottleneck. This article takes Changshu Changfa Aluminium Co., Ltd. as the research object, investigates, analyzes, evaluates the internal resource ability of Changfa Aluminum Company, listens to the suggestion of the professional company and the internal repeated discussion of Changfa Aluminium Company. The relevant theories and analysis methods of strategic management have been used to point out an enterprise spirit of "continuous improvement and continuous innovation" for Changfa Aluminium, and to strive to be the best in the aluminum industry. To become the most valuable aluminum manufacturer as the development path of the company vision. Through focusing on the industry, horizontal association, supply chain extension and other methods and means to achieve five years of strategic objectives: "by 2017, sales reached 1 billion, extinction electrophoresis products market share of the country's first, annual profit of 60 million yuan." As a strong support for the implementation of Changfa Aluminium Company's strategic objectives, this paper further studies the company's organizational structure, performance system, information construction, strengthening the company's risk management and control, cultural construction, Training system and marketing work, for the implementation of the strategy to provide a strong guarantee.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.32

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