北京汽车集团公司汽车后市场发展战略研究

发布时间：2018-03-06 19:57

本文选题：后服务市场　切入点：产业链协同　出处：《河北工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：伴随着中国市场经济的快速发展和人民收入的稳步提高,目前中国正在成为世界上最大的汽车生产国和消费国。同时从西方发达国家经济发展的进程来看，各主要经济体的汽车及相关产业对本区域的贡献率和百分比都占有重要地位，作为最大的发展中的大国，中国汽车产业对提升国内制造业水平，拉动中国经济，发挥在世界经济中的比较优势都有着重要作用。汽车后服务市场规模是依存在汽车产业集群的基础之上，，是与汽车产业规模化发展的密切相关产业链后续市场。汽车后服务市场的规模化、规范化、品牌化是我国汽车产业可持续发展的必然趋势。汽车后服务企业规模化趋势，是整体汽车产业产业链向下延伸的重要环节，对汽车整体产业链间的增值协同作用具有明显强化集群效应，突出表现为资源优化、资本优势和信息共享，经过有序长期战略规划的运作和发展，最终扩大其规模经济。在中国当前汽车产业平稳发展的背景下，本文从北京汽车公司产业链和集群发展的现状入手，讨论进入汽车后服务市场，建立汽车后服务业务单元，能够有效延伸公司汽车产业链纵深，提升产业链协同效应和集群规模经济，为集团竞争和突破竞争格局提供一个发展方向。本文借鉴西方成熟汽车后服务产业中的成熟发展的模式，归纳北京汽车集团公司进入汽车后服务市场行业的不足之处如下：1.企业的核心竞争力有待提升；2.产业链协同效应没有提升不能帮助其进入汽车后服务市场行业；3.各企业的信息化水平和相互信息沟通非常缺乏；4.相互信任机制仍有待强化。并在此基础上提出，通过建立汽车后服务业务单元来提升公司核心竞争力，提升产业链凝聚力，加深企业间各方面合作，有效建立互信机制，初步建立集团公司的产融资本抗风险能力。在发展模式和长期战略方面，通过集群内并购、提高业务单元后服务市场专业化程度、强化自主品牌来提高核心企业的竞争力，同时发挥后服务业务单元在北京汽车集团产业集群发展中的市场服务作用和品牌的再次重塑职能。
[Abstract]:With the rapid development of China's market economy and the steady increase of people's income, China is now becoming the world's largest automobile producer and consumer. At the same time, judging from the process of economic development in western developed countries, The contribution rate and percentage of automobile and related industries in major economies to the region are important. As the largest developing country, China's automobile industry has contributed to raising the level of domestic manufacturing industry and stimulating the Chinese economy. Giving play to the comparative advantage in the world economy has an important role. The scale of automobile after-service market is based on the existence of automobile industry cluster, and is closely related to the development of automobile industry. Brand is the inevitable trend of the sustainable development of automobile industry in China. The trend of scale of automobile after-service enterprises is an important link for the whole automobile industry chain to extend downwards. It can obviously strengthen the cluster effect on the value-added synergy between the whole automobile industry chain, which is manifested in the optimization of resources, capital advantage and information sharing. Through the operation and development of orderly and long-term strategic planning, the scale economy of automobile industry chain is expanded finally. Under the background of the steady development of the automobile industry in China, this paper starts with the current situation of the industrial chain and cluster development of Beijing Automotive Company, and discusses the entry into the automobile after-service market and the establishment of the after-car service business unit. Can effectively extend the depth of the automotive industry chain, enhance industrial chain synergy and cluster economies of scale, It provides a development direction for group competition and breakthrough competition pattern. This paper draws lessons from the mature development model in the mature automobile service industry in the west. The shortcomings of Beijing Automotive Group Company entering the automobile after-service market are summarized as follows: 1.The core competitiveness of the enterprise needs to be improved 2.The synergy effect of the industrial chain cannot help it to enter the automobile after-service market. The level of informatization and mutual information communication among enterprises are very short of each other. The mutual trust mechanism still needs to be strengthened. Through the establishment of the automotive service business unit to enhance the core competitiveness of the company, enhance the cohesion of the industrial chain, deepen cooperation among enterprises in all aspects, effectively establish a mutual trust mechanism, In terms of development model and long-term strategy, we should increase the specialization of service market after business unit, strengthen the independent brand to improve the competitiveness of the core enterprises through M & A within the cluster. At the same time, give play to the post-service business unit in the development of Beijing Automotive Group industrial cluster market service role and brand re-remodeling function.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.471

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