莱州东茗汽车配件有限公司发展战略研究

发布时间：2018-03-06 21:27

本文选题：发展战略　切入点：汽配制造业　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：汽配制造业是我国制造业的重要组成部分,自2001年我国加入WTO以来,取得了长足的发展,令世界汽配行业刮目相看。特别是汽配行业的出口型生产企业更是在我国的外贸行业的发展中取得了辉煌的业绩。但是全球金融危机和欧债危机的相继发生使我国的汽配行业面临着自改革开放以来最严峻的挑战。危机发生后,我国传统的汽配制造业粗放式的、不可持续的经营方式给我国未来的工业化道路带来了威胁。汽配制造业正在逐渐丧失其产业竞争力。危机后,汽配行业转方式、调结构已成为当务之急。当前,我国的汽配制造业应该尽快利用转型期带来的机遇,改变其在全球产业链中的定位,实现其产业链的增值价值。这对我国汽配产业的未来发展具有重要的现实意义。可持续发展、科学发展是汽配制造业未来发展的必然趋势。本文以莱州东茗汽车配件有限公司为研究对象,运用战略管理的知识,首先从分析公司的外部环境入手,系统地阐述了企业所处的外部环境、行业竞争环境以及企业所处的战略态势。接下来运用PEST分析模型、SWOT分析模型、EFE和IFE分析矩阵等分析方法,在企业内部环境分析的基础上,对公司的发展战略进行了研究,确定了企业未来的总体发展战略及低成本战略、差异化战略等有关职能战略。最后,根据企业总体战略发展目标,制定了战略目标的具体实施方案。本人通过自身在汽配制造业的实践,欲借以此文为汽配企业的发展战略进行分析和研究,旨在探索如何使企业决策科学化、准确化,更好地使企业建立一套具有未来发展战略眼光的、健康的企业经营发展模式,为汽配行业的战略发展研究提供依据和参考。
[Abstract]:Automobile parts manufacturing industry is an important part of China's manufacturing industry. Since 2001, China's entry into WTO has made great progress. The world auto parts industry is impressed. Especially, the export production enterprises of auto parts industry have made brilliant achievements in the development of our country's foreign trade industry. But the global financial crisis and the European debt crisis have brought us one after another. China's auto parts industry is facing the most serious challenge since the reform and opening up. The extensive and unsustainable management mode of China's traditional auto parts manufacturing industry has brought a threat to the future industrialization of our country. The automobile parts manufacturing industry is gradually losing its industrial competitiveness. At present, China's auto parts manufacturing industry should take advantage of the opportunities brought by the transition period and change its position in the global industrial chain. The realization of the value-added value of its industrial chain is of great practical significance to the future development of China's auto parts industry. Sustainable development and scientific development are the inevitable trends of the future development of auto parts manufacturing industry. This paper takes Laizhou Dongming Automobile parts Co., Ltd. as the research object, applies the knowledge of strategic management, starts with the analysis of the external environment of the company, and expounds systematically the external environment in which the enterprise is located. The industry competitive environment and the strategic situation of the enterprise. Then, using the PEST analysis model, the PEST analysis model and the IFE analysis matrix, on the basis of the analysis of the internal environment of the enterprise, the development strategy of the company is studied. The overall development strategy, low cost strategy, differentiation strategy and other related functional strategies in the future are determined. Finally, according to the overall strategic development objectives of the enterprise, the specific implementation scheme of the strategic objectives is formulated. Through my own practice in auto parts manufacturing industry, I want to analyze and study the development strategy of auto parts enterprises in this paper, in order to explore how to make the decision-making of enterprises scientific and accurate. Better make the enterprise establish a set of healthy business development mode with the future development strategic vision, and provide the basis and reference for the strategic development research of auto parts industry.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

【参考文献】