SK油化株式会社中国发展战略研究

发布时间：2018-03-07 03:07

本文选题：中国化纤　切入点：SK油化　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的持续增长,近几年中国石化及化纤行业有了长足的发展,中国已占据全球化纤市场的主导地位,中国也逐渐成为为化纤行业提供重要原料—对苯二甲酸(英文简称TPA)的生产和消费大国。近年来全球尤其是亚洲地区TPA市场进入产能投放的高峰期,而下游化纤、纺织行业由于全球经济的复苏乏力导致需求不振,TPA行业竞争压力逐渐增大。 SK集团是以石油化学、电子通讯、流通物流三大事业领域作为成长动力发展起来的韩国三大企业集团之一。1992年中韩建交后,SK集团在中国积极进行各项产业投资及事业交流,中国是其将来的重点目标市场。 SK油化株式会社是SK集团旗下石油化学事业领域中重要的生产成员之一,主要生产化纤原料——差异化的EPTA和DMT,中国是其长期的重要的出口市场。SK油化作为众多以中国为目标市场的韩国TPA生产商之一,正面临着中国国内TPA的快速发展以及周边国家和地区TPA扩容带来的巨大挑战,如何在这一关键时期保持和巩固竞争优势成为了一个现实而迫切的重要问题。针对上述背景,本文在搜集大量资料的基础上,从SK油化的外部和内部环境分析入手,详细分析了SK油化所处的TPA行业环境以及所拥有的内部资源。运用波特五力分析模型和SWOT等分析工具,归纳总结SK油化公司发展的优势、劣势、机会和威胁,并提出企业发展战略的定位和构建——以一体化为主的发展战略。最后就战略的执行列举出主要的实施举措,以期能够对SK油化在未来中国市场发挥自身优势,提升企业竞争力,实现持续发展有所帮助,也希望能对其他同行业企业的战略制订起到一定的参考和借鉴意义。
[Abstract]:With the continuous growth of China's economy, Sinopec and the chemical fiber industry have made great progress in recent years, and China has occupied a dominant position in the global chemical fiber market. China has also gradually become a major producer and consumer of terephthalic acid, an important raw material for the chemical fiber industry. In recent years, the global TPA market, especially in Asia, has entered the peak of production capacity, while the downstream chemical fiber, Textile industry due to the weak global economic recovery led to weak demand TPA industry gradually increased competitive pressure. SK Group is one of the three largest South Korean enterprise groups that has developed in the three major fields of petroleum chemistry, electronic communication, and circulation and logistics. After the establishment of diplomatic relations between South Korea in middle of 1992, the SK Group actively engaged in various industrial investment and career exchanges in China. China is its key target market in the future. SK Oil & Chemical Co., Ltd. is one of the important production members of SK Group in the field of petroleum chemistry. Mainly producing chemical fiber raw materials-differentiated EPTA and DMT.China is its long-term important export market. SK is one of the many Korean TPA producers whose target market is China. Facing the rapid development of China's domestic TPA and the huge challenge brought by the expansion of TPA in neighboring countries and regions, how to maintain and consolidate the competitive advantage in this critical period has become a realistic and urgent important issue. In view of the above background, this paper, on the basis of collecting a large amount of data, starts with the external and internal environment analysis of SK oil. The TPA industry environment and internal resources of SK Oil Company are analyzed in detail. Using Porter's five-force analysis model and SWOT analysis tools, the advantages, disadvantages, opportunities and threats of SK Oil & Chemical Company's development are summarized. And put forward the orientation and construction of the enterprise development strategy-the development strategy based on integration. Finally, list the main implementation measures of the implementation of the strategy, in order to give full play to SK oil in the future Chinese market, enhance the competitiveness of the enterprise. It is helpful to realize the sustainable development, and it also hopes to provide some reference for the strategy formulation of other enterprises in the same industry.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.7;F272

【参考文献】