石油化工贸易企业多元化战略研究

发布时间：2018-03-09 16:04

本文选题：石油化工贸易企业　切入点：多元化战略　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年来,中国企业纷纷采取多元化战略,期望实现企业综合竞争力的提高,本文以淄博卓誉石油化工有限公司为例,分析石油化工贸易企业制定、实施多元化战略的决策过程。本文从石油化工贸易企业本身的经营特点出发,先对整个石油贸易化工行业进行了发展环境和竞争的分析,然后分析了淄博卓誉石油化工有限公司之所以实施多元化战略的原因,通过对其发展历程、资源能力和的分析,提出了其实施多元化发展战略的必然性。尤其是不相关多元化战略的决策制定。最后,为了保障多元化战略的实施。对企业的组织结构、市场营销、运营管理、人力资源管理、资金管理乃至风险的管理进行了系统而详细的解析。
[Abstract]:In recent years, Chinese enterprises have adopted diversified strategies in order to improve their comprehensive competitiveness. This paper takes Zibo Zhuoxiao Petrochemical Co., Ltd as an example to analyze the establishment of petrochemical trade enterprises. Based on the management characteristics of petrochemical trade enterprises, this paper analyzes the development environment and competition of the whole petrochemical trade and chemical industry. Then it analyzes the reason why Zibo Zhuoyu Petrochemical Co., Ltd. implements diversification strategy, through the analysis of its development course, resource ability and ability. Finally, in order to ensure the implementation of diversification strategy, the author puts forward the inevitability of implementing diversified development strategy, especially the decision making of unrelated diversification strategy. Finally, in order to ensure the implementation of diversification strategy, the organizational structure, marketing, operation management and human resource management of enterprises are discussed. Capital management and even risk management have carried on the systematic and detailed analysis.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72;F272

【参考文献】