华为公司国际创业战略研究

发布时间：2018-03-10 13:17

本文选题：华为公司　切入点：国际创业　出处：《吉林大学》2013年硕士论文　论文类型：学位论文

【摘要】：目前，经济全球化已经成为势不可挡的发展趋势，并已经不再是全新的全球经济背景。从上个世纪90年代开始，，多个国家和地区的企业顺应着这种趋势进行着国际经营。期间，国际经济战场上涌现出了大量的著名跨国公司；同时，也出现了一个新的概念：国际创业。在国际巨头纷纷叩响中国大门的同时，一些中国企业也顺应着国际化的趋势，实施“走出去”的发展战略，展现出了自身巨大的发展潜力，开拓出更广阔的发展空间。华为公司作为在国际创业进程中最具代表性的中国企业，从一个作坊式的小公司发展到国际化大公司，拥有众多的自主知识产权，在国际创业中的成功经验和失败教训都值得借鉴。本文在梳理了国际创业理论相关的研究成果，国际创业战略的基本模式的基础上，对于具体的企业国际创业，提出在选择国际创业战略时还要结合其目标市场的特点，自身拥有的资源和能力以及本国经营环境、宏观政策等。研究华为公司国际创业战略，首先应探究其国际创业现状、环境、动因，找出其中的问题，并对其进行SWOT分析，对公司所面临的优势、劣势、机会及威胁有一个清醒的认识。在此基础上，研究华为公司国际创业战略选择方面的问题，在国际市场进入模式上，华为公司采取了传统的直销模式、OEM和战略合作、投资和并购模式。而在其国际创业战略选择上，将对研究投资型、技术型和营销型战略及相关的组合战略进行分析。本文将国内通信设备制造业的行业巨头华为公司作为研究的对象，对其国际创业战略进行深入系统的分析与研究。相信本文的研究成果，将为我国其他通讯设备制造企业走出国门，开展国际创业，提供实证参考的同时，具有一定的实践指导意义。
[Abstract]:At present, economic globalization has become an unstoppable trend of development, and is no longer a new global economic background. Since -10s, enterprises in many countries and regions have been engaged in international operations in accordance with this trend. A large number of famous multinational corporations have emerged in the field of international economy. At the same time, a new concept has emerged: international entrepreneurship. While the international giants are knocking at the door of China one after another, some Chinese enterprises are also following the trend of internationalization. The implementation of the development strategy of "going out" shows its enormous development potential and opens up a broader development space. Huawei, as the most representative Chinese enterprise in the process of international entrepreneurship, has developed from a small workshop company to a large international company with numerous independent intellectual property rights. The successful experience and failure lessons in international entrepreneurship are worth learning from. This paper, on the basis of combing the relevant research results of international entrepreneurship theory and the basic model of international entrepreneurship strategy, is concerned with the specific enterprise international entrepreneurship. When choosing international entrepreneurship strategy, we should consider the characteristics of its target market, its own resources and capabilities, the domestic business environment, macro policies, etc. In order to study Huawei's international entrepreneurship strategy, we should first explore its current international entrepreneurial situation. Environment, motivation, find out the problem, and carry on SWOT analysis to it, have a clear understanding of the strengths, weaknesses, opportunities and threats faced by the company. In the international market entry mode, Huawei has adopted the traditional direct selling mode, OEM and strategic cooperation, investment and merger mode. Technical and marketing strategies and related portfolio strategies are analyzed. In this paper, Huawei Corporation, a giant of domestic communication equipment manufacturing industry, is taken as the object of study, and its international entrepreneurship strategy is analyzed and studied systematically. It will provide empirical reference for other communication equipment manufacturing enterprises to go abroad and develop international entrepreneurship, and it will have some practical guiding significance at the same time.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.63

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