JY公司汽车内饰开发项目管理研究

发布时间：2018-03-11 02:25

本文选题：汽车内饰　切入点：新产品开发　出处：《吉林大学》2013年硕士论文　论文类型：学位论文

【摘要】：伴随着国民生活水平的提高,人均收入的增加,国内汽车市场也随之走红。从2007年年销售889万辆,到2012年的1900万辆,汽车的产量直线增长。汽车销量随之攀升,也让我们看到了同样红火的汽车内饰生产行业。但仔细分析汽车产量的比例结构,不难发现,90%的市场份额被国外合资品牌所占据,自主品牌毫无竞争能力。汽车内饰的生产与整车制造的比例相同,90%以上的市场份额被大型的跨国公司所占据,国内的生产企业只能在夹缝中寻求生存之道。通过将大型的跨国企业与国内的汽车内饰生产企业进行对比后发现,除了资金和技术的差距外,我国国内的汽车内饰生产企业缺少与整车厂同步开发的能力,其中最为重要的是内饰新产品开发项目的管理能力低下。本论文从项目范围管理、项目时间管理、项目成本管理、项目质量管理和项目风险管理五个方面着手,通过实际案例的详细分析,将国内汽车内饰生产企业JY公司与跨国大型汽车内饰生产企业JC公司的项目管理流程进行对比研究,找出.JY公司新产品开发项目管理流程中存在的缺点与不足,并针对.JY公司项目管理中存在的不足之处逐一提出解决办法,最终建立一套适合于.JY公司自身发展特点的汽车内饰开发项目管理流程。本研究主要从相关理论研究入手,首先介绍了新产品开发与项目管理的相关理论与意义。其次,对国内外汽车内饰开发项目管理的现状进行了概述,并对本研究的研究对象——.JY公司的项目管理流程进行了详细的分析。最后,对.JY公司现有内饰产品开发项目管理流程中存在的问题提出解决方案,并结合lOS/TS16949标准与业务流程再造理论,为JY公司拟定一套全新的内饰产品开发项目管理流程。该流程不仅为JY公司提供了项目管理依据,还将形成流程文件,并通过不断持续的改进,及时调整流程中的不足之处,优化流程。这一套新型内饰产品开发项目管理流程将有效地提高JY公司的生产效率,增加公司的核心竞争力,使JY公司在众多汽车内饰生产企业中脱颖而出,为国内汽车制造行业的发展提供一个崭新的方向!
[Abstract]:With rising living standards and rising per capita income, the domestic auto market has also become popular. From 8.89 million cars sold in 2007 to 19 million in 2012, car production has skyrocketed. We have also seen the same thriving auto interior industry. But a careful analysis of the proportion of car output shows that 90% of the market share is occupied by foreign joint venture brands. Independent brands have no competitive power. More than 90% of the market share of auto interior decoration and vehicle manufacturing is occupied by large multinational companies, and domestic production enterprises can only find a way to survive in the gap. By comparing large multinational enterprises with domestic automobile interior decoration manufacturers, it is found that, in addition to the gap between capital and technology, domestic auto interior decoration manufacturers lack the ability to develop simultaneously with vehicle factories. One of the most important is the low management ability of the new product development project. This paper starts from five aspects: project scope management, project time management, project cost management, project quality management and project risk management. This paper compares the project management process of JY Company, a domestic automobile interior decoration manufacturer, with JC Company, a multinational large automobile interior manufacturer, and finds out the shortcomings and shortcomings in the new product development project management process of .JY Company. In view of the shortcomings of the project management of .JY company, the author puts forward the solution one by one, and finally establishes a set of management flow of automobile interior decoration development project which is suitable for the development characteristics of .JY company itself. This research mainly starts from the related theory research, first introduced the new product development and the project management correlation theory and the significance. Secondly, has carried on the summary to the domestic and foreign automobile interior decoration development project management present situation. The project management process of JY Company is analyzed in detail. Finally, the solutions to the problems existing in the existing project management process of JY Company are put forward. Combined with lOS/TS16949 standard and business process reengineering theory, a new set of internal decoration product development project management process is developed for JY Company. This process not only provides JY company with the basis of project management, but also forms process documents, and through continuous improvement, timely adjustment of deficiencies in the process, This new set of internal decoration product development project management process will effectively improve the production efficiency of JY company, increase the company's core competitiveness, make JY company stand out among many automobile interior decoration manufacturing enterprises, For the development of domestic auto manufacturing industry to provide a new direction!
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

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