中建材集团进出口公司发展战略研究

发布时间：2018-03-12 06:56

本文选题：企业战略管理　切入点：中建材集团进出口公司　出处：《首都经济贸易大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文以中建材集团进出口公司为研究对象，运用企业战略管理理论与分析工具，对其发展战略做了较为细致的实证性研究。中建材集团进出口公司背靠集团母公司——建材行业中的旗舰企业，大型央企——中国建筑材料集团，在成立的十几年间，经历了市场的风云变幻，并抓住新世纪之初的大好历史机遇，一步步发展壮大，成为主营业务收入近千亿元的大型企业。近年来，随着世界经济危机和金融危机的不断深化，导致全球性的需求衰减，使我国的外贸企业陷入极为不利的局面，尤其是国有外贸型企业由于自身机制等原因，更是在发展中呈现出后继乏力的情形。当然这与整体的宏观环境有关，但也与企业自身适应能力不强，业务层与职能层管理脱节，以及缺乏正确的发展战略有关。中建材集团进出口公司在近几年的经营活动中也逐渐暴露出了一些问题。如何有效的解决这些问题，并在全球经济复苏与中国经济转型的历史背景下及时抓住机遇，促使公司的发展翻开崭新的一页，是公司面临的当务之急。本人运用在MBA的学习过程中掌握的企业战略管理的相关理论知识和分析工具，结合在实际工作中积累的工作经验，在本文中对中建材集团进出口公司未来的发展战略进行了研判。本文共分六个部分。第一章为引言。首先论述了本文研究的背景；其次探讨了本文写作的理论意义与现实意义，即将西方企业战略管理思想与中国企业实际情况相结合，对发展具有中国特色的企业战略管理理论与分析方法有一定的参考意义；最后对本文所采用的研究方法及研究思路做了简要介绍。第二章，对企业战略管理的相关理论做了概述。首先探寻了企业战略管理理论的起源与定义，其次对企业战略管理的实施过程进行了探讨，概述了它所包含的三个阶段的主要内容，最后对战略管理中两种比较重要的分析工具做了简要说明。第三章，笔者运用宏观环境分析和波特的五力竞争模型这两个外部环境分析的工具，对中建材集团进出口公司所处的宏观外部环境、行业竞争环境分别进行了富有针对性的分析。第四章，运用战略能力及基本价值链这两个分析工具对公司自身所具有的战略发展潜力及条件进行了分析、总结。第五章，，首先确定了中建材集团进出口公司企业战略指导思想，即需要符合公司使命、公司愿景以及母公司的战略目标；其次采用SWOT分析工具，结合公司发展战略演变历程的回顾，提出了公司不同层面所需要选择的发展战略，并对战略实施所需要的保障措施进行了理论探讨。最后为结论部分，对本文进行了总结并指出了本研究的不足之处和今后的研究方向.
[Abstract]:This paper takes China Building Materials Group Import and Export Corporation as the research object, and makes a detailed empirical study on its development strategy by using the enterprise strategic management theory and analysis tools. China Building Materials Group Import and Export Corporation, backed by its parent company, the flagship enterprise in the building materials industry, the large state-owned enterprise, the China Construction Materials Group, has experienced changes in the market in the past decade or so. And seize the great historical opportunity at the beginning of the new century, step by step development, become the main business revenue of nearly 100 billion yuan of large enterprises. In recent years, with the deepening of the world economic crisis and the financial crisis, the global demand has declined, and the foreign trade enterprises of our country have fallen into an extremely disadvantageous situation, especially the state-owned foreign trade enterprises because of their own mechanism and other reasons. Of course, it has something to do with the overall macro environment, but it is also related to the weak adaptability of the enterprise itself, and the disconnection between the business level and the functional level management. And the lack of a correct development strategy. China Building Materials Group Import and Export Corporation has gradually exposed some problems in its business activities in recent years. How to solve these problems effectively? And under the historical background of global economic recovery and China's economic transformation, it is urgent for the company to seize the opportunity in time, and to promote the development of the company to turn a new page. I use the relevant theoretical knowledge and analysis tools of enterprise strategic management in the course of MBA learning, combined with the work experience accumulated in the actual work, In this paper, the future development strategy of China Building Materials Group Import and Export Company is studied. This paper is divided into six parts. The first chapter is the introduction. Firstly, it discusses the background of this paper, and then discusses the theoretical and practical significance of this paper, that is, the combination of western enterprise strategic management thinking and the actual situation of Chinese enterprises. It has certain reference significance to the development of the enterprise strategic management theory and analysis method with Chinese characteristics. Finally, the research methods and research ideas adopted in this paper are briefly introduced. In the second chapter, the related theories of enterprise strategic management are summarized. Firstly, the origin and definition of enterprise strategic management theory are explored, and then the implementation process of enterprise strategic management is discussed. In this paper, the main contents of three stages are summarized, and two important analytical tools in strategic management are briefly described. In the third chapter, the author makes use of the macro environment analysis and Porter's five forces competition model to analyze the external environment of China Building Materials Group Import and Export Corporation. The industry competition environment has carried on the rich pertinence analysis separately. In Chapter 4th, the author analyzes the strategic development potential and conditions of the company by using the strategic capability and the basic value chain. In chapter 5th, we first define the guiding ideology of the enterprise strategy of China Building Materials Group Import and Export Corporation, that is, we need to conform to the mission, company vision and the strategic objectives of the parent company. Secondly, we use the SWOT analysis tool. Based on the review of the evolution course of the company's development strategy, this paper puts forward the development strategies which need to be selected in different levels of the company, and probes into the safeguard measures needed for the implementation of the strategy. The last part is the conclusion, and points out the deficiency of this study and the future research direction.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

【参考文献】