苏州科达科技有限公司竞争战略研究

发布时间：2018-03-14 01:31

本文选题：苏州科达科技公司　切入点：视讯产品　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：网络通信技术是当今世界发展速度最快、覆盖范围最广、渗透性最强、应用最广泛的一个高新技术领域，也是推动全球人类进步的主要驱动力量之一。随着中国通信市场近30年的快速发展，以华为、中兴为代表的国内大型通信厂商迅速崛起。从而导致市场竞争日趋白热化，而作为电信网络应用重要领域的视讯产品、安监产品市场，竞争尤为激烈。文章首先通过PEST分析模型对整个视讯及其安监产品行业进行宏观环境分析，从视讯产品的发展历史、市场现状和面临的挑战进行深入分析，并通过波特五力模型对视讯及其安监产品市场竞争环境和发展现状进行阐述，指出通信设备制造商在视讯及其安监产品市场上的竞争环境和所面临的市场机遇。其次，本文通过SWOT模型，分析了科达科技有限公司在视讯安监产品市场所面临的机会和威胁及需要挖掘的自身优势和弱点，通过波士顿矩阵分析出苏州科达视讯产品现状，得出在目前残酷的视讯市场竞争环境下，调整和制定合理的目标聚集、成本优先、差异化竞争战略是取得竞争优势的必要手段，并探讨了如何在激烈的市场竞争中实施有效的差异化竞争战略，从而进一步加强企业核心竞争力。最后，本文从业务、产品、推广等视角来提出改进策略与建议，来保证公司产品策略调整的成功和公司产品策略发展规划的有效进行，并以此在残酷的市场竞争中取得竞争优势。本文通过以上内容的组织，完成了以客户、品牌、口碑为关注点的，，对公司具有实际可操作性的差异化战略研究，实现了公司增强核心竞争力，取得竞争优势的目的，对同行业厂家有一定的参考价值。
[Abstract]:Nowadays, network communication technology is the fastest developing field in the world, with the most extensive coverage, the most permeable and the most widely used high and new technology fields. It is also one of the main driving forces to promote global human progress. With the rapid development of the Chinese communications market in the past 30 years, the rapid rise of large domestic telecommunications manufacturers, represented by Huawei and ZTE, has led to a growing competition in the market. As an important field of telecommunication network application video products, the market of safety supervision products, the competition is particularly fierce. Firstly, this paper analyzes the macro environment of the whole video and safety supervision products industry by PEST analysis model, and analyzes the history, market status and challenges of video products. Through Porter's five-force model, the paper expounds the competitive environment and development situation of video and its safety supervision products, and points out the competitive environment and market opportunities faced by communication equipment manufacturers in the video and safety supervision products market. Based on the SWOT model, this paper analyzes the opportunities and threats faced by Kodak Technology Co., Ltd. in the market of video surveillance products, as well as its own strengths and weaknesses that need to be excavated. Through the Boston matrix analysis, the present situation of Keda video products in Suzhou is analyzed. It is concluded that in the current cruel environment of video market competition, adjusting and formulating reasonable target aggregation, cost first, differentiation competitive strategy is the necessary means to obtain the competitive advantage. It also discusses how to implement the effective differentiated competition strategy in the fierce market competition, so as to further strengthen the core competitiveness of enterprises. Finally, this paper puts forward improvement strategies and suggestions from the perspective of business, products, promotion and so on. To ensure the success of the company's product strategy adjustment and the effective planning of the company's product strategy development, and to obtain the competitive advantage in the cruel market competition. Through the organization of the above contents, this paper has completed the research on the differentiation strategy, which focuses on customers, brands and word-of-mouth, and has practical maneuverability to achieve the purpose of enhancing the core competitiveness and obtaining the competitive advantage of the company. For the same industry manufacturers have a certain reference value.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F426.6

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