基于财务战略矩阵视角的通信设备制造业财务战略研究

发布时间：2018-03-14 21:33

本文选题：财务战略矩阵　切入点：通信设备制造业　出处：《西南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：在不断强调用战略的眼光看待企业发展的今天,财务战略在企业的战略部署中也开始被广泛认可为非常重要一部分,许多学者通过深入研究不断地完善着财务战略理论。美国斯特恩·斯图尔特咨询公司于1993年首次提出了Eva业绩评价指标,在此基础上美国学者哈瓦维尼于2000年首次提出结合了经济附加值和可持续发展两大重要财务理论的财务战略矩阵模型。由于基于这一视角的财务战略理论仍较新颖,国内外学者们对其的研究才逐渐起步,对于理论的应用研究更是稀少。本文的研究思路：首先对财务战略理论和财务战略矩阵理论进行整理和分析；其次,在完成文献整理分析和理论背景铺垫后,以通信设备制造行业为研究对象,通过计算关键指标,构建公司的财务矩阵模型；最后,根据通信设备制造行业财务战略矩阵,对象限内代表性企业的财务战略措施进行分析,并运用财务战略矩阵模型的理论提出公司未来财务战略的对策。本文的研究意义在于：虽然我国关于财务战略的理论及应用研究比较多,但是专门从财务战略矩阵理论的视角对企业财务战略的进行理论研究和应用探索还比较薄弱。因此,本文从财务战略矩阵的视角,以通信设备制造行业为研究对象,探究了该理论在实践中的适用性,并强调了企业基于财务战略矩阵理论可以采取的财务战略措施。研究结果不仅是对财务战略理论的补充,更对作为国民经济支柱和先导性产业的通信设备制造行业财务战略提供了现实指导作用。本文总共分为七个章节：第一章节导论部分,对本文的研究背景、意义、研究对象、研究方法以及贡献与不足做一个阐述说明；第二章节文献综述部分,根据国内外文献资料和研究成果对财务战略与财务战略矩阵的研究现状进行评述；第三章节理论基础部分,对财务战略和财务战略矩阵主要基础理论和理论依据进行阐述和说明；第四章节依据财务战略理论对对整个通信设备制造行业进行矩阵的划分,本章首先阐述了行业选择的依据,再根据财务战略矩阵对行业进行分析,得出行业结论；第五章节对财务战略矩阵的划分依据进行分类检验；第六章是案例分析,选取通信设备制造行业中位于四个不同象限的典型企业对其财务战略措施进行分析,并验证财务战略矩阵这种分析工具在现实财务战略中具有适用性；最后第七章作为总结章节,归纳了研究结论,并提出本文研究存在的不足之处及对未来的展望。本文的主要贡献包括以下几点：第一,本文是在已有研究成果上,从财务战略矩阵理论的角度进一步丰富了对我国企业财务战略的研究视角和研究内容。第二,将财务战略矩阵理论在通信设备制造行业中做了应用探索并进行了详细阐述分析,进一步完善了对这个行业的财务战略成果。本文的不足之处包括以下几点：第一,由于本人研究能力受限,选取的样本数不大且仅仅局限在一个行业中,对研究结果的精确程度有所影响,这也是笔者希望今后的研究可以进一步完善的地方。第二,本文在对于某些指标的计算时,例如在计算投入资本回报率指标时,对其的调整程度不够完全,计算精确程度会受一定的影响,但由于计算能力受限,所以在今后的研究中有待进一步改善。
[Abstract]:By constantly emphasize the strategic view of enterprise development today, the financial strategy began in the deployment of enterprise strategy is widely recognized as an important part of many scholars, through in-depth study to constantly improve the financial strategy theory. The American consulting firm Stern Stuart in 1993 first proposed the performance evaluation index of Eva, on the basis of American scholars Hawawini in 2000 first proposed a combination of economic value added financial strategy matrix model and the sustainable development of the two major financial theory. Because of this from the perspective of financial strategy based on the theory is still relatively new, domestic and foreign scholars on the research gradually started, for the application of the theory is rare.
Firstly, the theory of financial strategy and financial strategy matrix theory are summarized and analyzed; secondly, after the completion of the literature analysis and theoretical background, the communications equipment manufacturing industry as the research object, through the calculation of key indicators, to build the company's financial model; finally, according to the communications equipment manufacturing industry financial strategy matrix, on behalf of the financial strategy measures enterprise quadrant analysis, and using the financial strategy matrix model theory put forward countermeasures to the company's future financial strategy.
The significance of this research is: Although a lot of research on the theory and application of China's financial strategy, but from the perspective of the theory of financial strategy matrix of enterprise financial strategy theory research and application research is still relatively weak. Therefore, this paper from the perspective of the financial strategy matrix, the communications equipment manufacturing industry as the research object, research the applicability of this theory in practice, and emphasizes that the enterprise financial strategy financial strategy measures can be taken based on the matrix theory. The research results not only is a supplement to the theory of financial strategy, the more practical guidance on the communication equipment of our national economy and leading pillar industry of manufacturing industry financial strategy.
This paper is divided into seven chapters: the first chapter is the introduction part, the research object of this paper's research background, significance, research methods and the contributions and shortcomings of a description; the second chapter literature review, according to the domestic and foreign literature and research review on financial and research status slightly and the financial strategy matrix; the third chapter of the theory part of financial strategy and financial strategy matrix of basic theories and theoretical basis are elaborated; the fourth chapter on the basis of the theory of financial strategy to carry on the matrix of the whole communication equipment manufacturing industry division, this chapter first describes the basis for the choice of the industry, according to the financial strategy matrix for industry analysis, draw the industry classification inspection conclusion; the fifth chapter divided on the basis of the financial strategy matrix; the sixth chapter is the case analysis, selection of communication equipment manufacturing The industry is located in four different quadrants of the typical enterprise analysis of its financial strategy, and verify the financial strategy matrix analysis tool is applied in the reality of financial strategy; the last seventh chapters as the concluding chapters, summarizes the research conclusion, and put forward the insufficiencies of this thesis and the outlook for the future.
The main contributions of this thesis include the following points: first, based on the existing research results, from the perspective of the theory of financial strategy matrix to further enrich the financial strategy of enterprises in our country the research perspective and research content. Second, the financial strategy matrix theory in communication equipment manufacturing industry made a detailed exploration and application this analysis, to further improve the achievement of financial strategy for this industry.
The deficiencies of this paper include the following points: first, because of my research ability is limited, the sample number is small and confined in an industry, the degree of precision of the results of the influence, this is also the hope that future research can be further perfected. Second in this paper for the calculation of some indicators. For example, in the calculation of return on invested capital index, the degree of adjustment is not complete, accurate degree will be affected, but because of limited computation ability, so in the future research needs to be further improved.

【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.6

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