基于SCP范式的中国运动服装产业发展研究

发布时间：2018-03-15 03:09

本文选题：中国运动服装产业　切入点：市场结构　出处：《沈阳大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国运动服装产业是体育产业的重要组成部分，经过多年的发展，已经形成比较成熟的市场。尤其是2008年北京奥运会之后，国内运动服装市场呈现出繁荣的景象。随着全民运动健康理念的提高和体育事业的发展，运动服装市场存在着广阔的需求空间，其产业的发展蕴藏着巨大的潜力。与此同时，中国运动服装产业发展过程中存在诸多问题，例如，产品同质化现象明显，科技创新不足，与发达国家运动服装产业相比，整体发展水平仍然较低，缺乏竞争力等等。2010年以来，中国运动服装企业产品库存增加，2012年上半年运动服装库存就高达16亿元，再加上国外著名运动服装品牌对中国运动服装市场的冲击，使中国运动服装产业的困境更加凸显，问题急需解决。要走出目前的困境必须采取相应的措施。本文通过产业组织理论的SCP范式对中国运动服装产业进行全面深入的研究，使整个分析框架趋于完整，试图找出其发展过程存在的问题及其发展的规律，比如说运动服装市场的特点，该产业市场竞争度如何，保持多大的市场规模适合，，该产业进入和退出壁垒高低程度，如何调整使之适应未来产业组织优化的要求，企业如何提高竞争力以及占据更大市场份额，如何提高运动服装产业科技创新能力，并从政府规制的角度提出相应的对策。在运用SCP范式对中国运动服装产业的市场结构、市场行为和市场绩效全面分析基础上，通过计量经济模型定量分析中国运动服装产业存在的问题和三者关系，提出中国运动服装产业形成合理的市场结构、规范市场行为而制定的相应的对策，提高其产业竞争力，促进中国运动服装产业健康长远的发展。运用SCP范式来分析中国运动服装产业在国内外并不多见，笔者希望通过有益的探索，达到抛砖引玉的目的。
[Abstract]:China's sportswear industry is an important part of the sports industry. After years of development, a relatively mature market has been formed, especially after the 2008 Beijing Olympic Games. With the improvement of the concept of national sports health and the development of sports industry, there is a broad demand space in the sports clothing market, and the development of its industry contains great potential. At the same time, there are many problems in the development of Chinese sportswear industry. For example, the phenomenon of product homogenization is obvious, the innovation of science and technology is insufficient, compared with the sports clothing industry of developed countries, the overall development level is still relatively low. Lack of competitiveness and so on. Since 2010, the inventory of Chinese sportswear enterprises has increased. In the first half of 2012, the stock of sportswear was as high as 1.6 billion yuan, plus the impact of famous foreign sportswear brands on the Chinese sportswear market. The plight of China's sportswear industry is more prominent, and the problem needs to be solved urgently, and corresponding measures must be taken to get out of the current predicament. In this paper, through the SCP paradigm of industrial organization theory, the author makes a comprehensive and in-depth study on the Chinese sportswear industry, which makes the whole analysis framework more complete, and tries to find out the problems existing in the process of development and the law of its development. For example, the characteristics of the sportswear market, the degree of competition in the industry market, the appropriate market size, the level of barriers to entry and exit of the industry, and how to adjust it to the requirements of future industrial organization optimization. How to improve the competitiveness of enterprises and occupy a larger market share, how to improve the ability of innovation in sports clothing industry, and put forward the corresponding countermeasures from the angle of government regulation. On the basis of using SCP paradigm to analyze the market structure, market behavior and market performance of Chinese sportswear industry, quantitative analysis of the problems and the relationship among them is carried out by econometric model. The paper puts forward the corresponding countermeasures for the formation of reasonable market structure and the standardization of market behavior in China's sportswear industry, so as to improve its industrial competitiveness and promote the healthy and long-term development of China's sportswear industry. It is rare to use SCP paradigm to analyze Chinese sportswear industry at home and abroad.
【学位授予单位】：沈阳大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86

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