新奥集团基于企业战略的车用LNG加注站项目管理研究

发布时间：2018-03-16 05:09

本文选题：企业战略　切入点：项目管理　出处：《大连海事大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年我国综合国力不断提升,现已跃居全球第二大经济体,宏观经济的利好形式也带动了企业内外部环境的变迁,企业不断的发展壮大过程中,项目管理在企业管理中占据的位置逐渐突出,然而目前的项目管理理论研究中关于企业项目管理的研究仍然处于较为薄弱的状态,尤其是项目管理如何符合企业整体战略,业界在这一问题上尚未达成一致意见。实践中亦是如此,许多企业仅是处于借用现代项目管理理念尝试指导、帮助项目管理团队实施个别项目的阶段,没有建立一个体系来应对多项目并存的管理局面。本文在学习国内外学者对公司战略管理、项目管理理论的基础上,探讨了如何使具体项目、项目群紧紧围绕企业战略方向高效稳健的开发和管理问题。并以新奥集团大力发展车船用LNG项目的战略指向为实际出发点,研究LNG加注站项目发展现状,提出了优化意见。本文主要阐述了以下几方面内容：第一部分重点阐述了基于企业战略的项目管理问题讨论背景、意义以及国内外对此问题的研究理论和实践情况,为全面剖析项目管理管理做好铺垫。第二部分是相关理论综述,主要介绍与战略管理、项目管理相关的概念、方法及理论,为下一步项目管理如何与企业战略有机结合的分析奠定基础。第三部分详细阐述了企业战略与项目管理的关系及管理模式,并探讨如何使二者形成良性结合。第四部分根据以上理论支持和企业发展现状的观察,深入剖析新奥集团基于企业战略的车船用LNG项目面临的实际问题。第五部分提出了组织结构优化、建立长期稳定的人资体系并描述出项目发展策略和项目风险把控方法。文中提到的理论和方法都是以企业制定正确战略发展方向为前提,也将会在本人实际项目开发管理工作中合理应用,不断检验和优化。
[Abstract]:In recent years, the overall national strength of our country has been continuously improved, and now it has become the second largest economy in the world. The favorable forms of the macro economy have also led to the changes of the internal and external environment of enterprises, and the continuous development and expansion of enterprises. The position of project management in enterprise management is gradually prominent. However, the research on enterprise project management in the current project management theory is still in a relatively weak state, especially how the project management accords with the overall strategy of the enterprise. The industry has not reached a consensus on this issue. This is also the case in practice. Many enterprises are only at the stage of trying to guide the project management team by borrowing modern project management concepts to help the project management team implement individual projects. There is no system in place to deal with the multi-project management situation. On the basis of studying the theory of corporate strategic management and project management, this paper discusses how to make specific projects. The project group closely revolves around the enterprise strategic direction high efficient and steady development and the management problem. Taking the new Austria group vigorously develops the vehicle and ship LNG project strategy direction as the actual starting point, studies the LNG filling station project development present situation, This paper mainly expounds the following aspects:. The first part focuses on the background and significance of the discussion of project management based on enterprise strategy, as well as the research theory and practice of this problem at home and abroad, which lays the groundwork for the overall analysis of project management. The second part is a summary of relevant theories, which mainly introduces the concepts, methods and theories related to strategic management and project management, which lays a foundation for the analysis of how to combine project management with enterprise strategy in the next step. The third part elaborates the relationship between enterprise strategy and project management and discusses how to combine them. Based on the above theoretical support and the observation of the present situation of the development of the enterprise, the 4th part analyzes the practical problems faced by the LNG project of vehicle and ship based on the enterprise strategy. In the 5th part, the optimization of organization structure, the establishment of long-term stable human capital system and the description of project development strategy and project risk control method are proposed. The theories and methods mentioned in this paper are based on the establishment of the correct strategic development direction of the enterprise, and will be reasonably applied, continuously tested and optimized in my actual project development and management work.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.2;F272

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