跨国汽车公司在华专利战略与我国汽车企业的应对

发布时间：2018-03-16 08:15

本文选题：专利　切入点：专利战略　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国汽车市场保持高速增长，成为跨国汽车公司最重要的市场。跨国汽车公司在进入我国市场之时或之前就针对我国汽车市场制定了完善的专利战略。由于我国汽车企业的专利保护起步较晚，意识薄弱，专利管理水平低下导致与跨国汽车公司的专利战中处于劣势地位。本文通过对汽车公司大量专利数据的搜集与整理，从跨国汽车公司、合资汽车公司和我国汽车企业专利申请量、专利种类、技术领域各个方面进行分析和预测，将跨国汽车公司与我国汽车企业的专利申请数据进行比较，指出我国汽车企业专利申请落后于跨国汽车公司的原因。本文总结跨国汽车公司在华专利战略的总体特征，依托自身资源优势获取尽可能多的基本专利、控制合资企业专利数量并发起专利诉讼、新能源汽车研发成技术争夺点；并以丰田公司为例分析跨国汽车公司在华实施的基本专利战略、专利网战略和专利诉讼战略，打压我国汽车企业的自主创新的战略运用；从有利影响和不利影响两个方面分析跨国汽车企业在我国实施专利战略的影响。本文运用PEST（政治环境、经济环境、社会环境、技术环境）分析模型对中国汽车行业的宏观环境进行分析，提出我国汽车企业应综合运用取消对方专利战略、交叉许可战略、利用失效专利战略、专利回输战略和专利诉讼应对战略，以求在专利战中后发制人，，赢得未来市场。
[Abstract]:China's auto market has maintained a high growth rate, The multinational automobile company has made a perfect patent strategy for our automobile market before or when it entered the market. Because of the late start of patent protection and the weak consciousness of the automobile enterprises in our country, it has become the most important market for the multinational automobile companies. The low level of patent management leads to a disadvantage in the patent war with multinational automobile companies. Based on the collection and collation of a large number of patent data of automobile companies, this paper analyzes and forecasts the amount of patent applications, types of patents, and technical fields of multinational automobile companies, joint-venture automobile companies and Chinese automobile enterprises. By comparing the patent application data between multinational automobile companies and Chinese automobile enterprises, this paper points out the reasons why Chinese automobile companies lag behind in patent applications. This paper summarizes the overall characteristics of the patent strategy of multinational automobile companies in China. Relying on their own advantages of resources to obtain as many basic patents as possible, control the number of joint ventures patents and initiate patent litigation, new energy vehicle research and development into technology competition point; Taking Toyota as an example, this paper analyzes the basic patent strategy, patent network strategy and patent litigation strategy implemented by multinational automobile companies in China to suppress the strategic application of independent innovation of Chinese automobile enterprises. This paper analyzes the impact of multinational automobile enterprises' patent strategy in China from two aspects: favorable influence and negative impact. This paper uses pest (political environment, economic environment, social environment). The technical environment) analysis model analyzes the macro environment of China's automobile industry, and points out that Chinese automobile enterprises should comprehensively use the strategy of cancelling the other party's patent, cross-licensing strategy, and utilizing the strategy of invalidation of patent. Patent return strategy and patent litigation strategy in order to win the future market.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.1;F416.471;F426.471

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