普天法尔胜光通信有限公司发展战略研究

发布时间：2018-03-26 20:00

本文选题：光纤预制棒　切入点：光纤光缆　出处：《南京理工大学》2013年硕士论文

【摘要】：本文通过对战略管理相关理论的回顾和应用,结合普天法尔胜光通信有限公司的内外环境和现实状况,提出了普天法尔胜光通信有限公司的战略规划,并对其执行和控制进行了简要概述。本文认为,产业周期理论、战略联盟理论以及迈克尔·波特的竞争力模型和竞争理论是指导企业战略制定的基础理论,由此与之类似或由此派生出的各个学派所持观点没有互斥性,适用于不同阶段、不同经济体制下的不同类型的企业。普天法尔胜光通信有限公司所处的光纤光缆行业仍然处于成长期,它是中国普天与法尔胜战略联盟的结晶,也是两个企业做大做强光纤光缆事业的集中体现。普天法尔胜光通信有限公司实施进攻型的战略,以整合后的市场优势和产业链优势应对市场竞争,并通过培育规模经济、推进产品多样化、实施成本战略等方式强化企业竞争力。普天法尔胜光通信有限公司的战略规划不仅具有层次性,也具有全面性,有集团层面的指导性战略,也有子公司的事业战略以及各部门和条线的职能战略,唯有通过这一系列战略的执行和控制,普天法尔胜光通信有限公司才能够在激烈的竞争中胜出,实现长远的战略目标。本文采用的主要研究方法有：调查法、观察法、文献研究法、定性分析法、经验总结法、描述性研究法等。
[Abstract]:Based on the review and application of the related theories of strategic management, combined with the internal and external environment and the actual situation of Putian Farr Shengguang Communication Co., Ltd., this paper puts forward the strategic plan of Putian Farr Shengguang Communication Co., Ltd. In this paper, the industrial cycle theory, strategic alliance theory, Michael Porter's competitiveness model and competition theory are considered as the basic theories to guide the enterprise strategy making. The different schools of thought which are similar to or derived from this have no mutual exclusion and are suitable for different types of enterprises in different stages and different economic systems. The optical fiber and cable industry of Putian Far Shengguang Communication Co., Ltd. is still in its growing period. It is the crystallization of the strategic alliance between China's Putian and Falcon. It is also a concentrated embodiment of the two enterprises' efforts to make optical fiber and cable bigger and stronger. Putian Farr Shengguang Communications Co., Ltd. implements an offensive strategy to cope with market competition with integrated market advantages and industrial chain advantages, and through fostering economies of scale, Promote product diversification, implementation of cost strategy and other ways to strengthen the competitiveness of enterprises. The strategic planning of Putian Far Shengguang Communication Co., Ltd. is not only hierarchical, but also comprehensive. It has a guiding strategy at the group level, a subsidiary business strategy and a functional strategy for various departments and lines. Only through the execution and control of this series of strategies can Putian Farr Shengguang Communications Co., Ltd. win in the fierce competition and realize the long-term strategic goal. The main research methods used in this paper are: investigation method, observation method, literature research method, qualitative analysis method, experience summary method, descriptive research method and so on.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F416.63

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