中国高级定制服饰的现状与发展研究

发布时间：2018-03-29 10:35

本文选题：高级定制　切入点：新富人群　出处：《苏州大学》2013年硕士论文

【摘要】：近年来，中国经济的快速发展全球有目共睹。随着物质生活水平的显著提高，国际文化的相互交融，中国国民的消费观念逐渐与国际接轨，导致奢侈品在中国的需求出现了井喷式增长的现象，使得中国已成为继日本、美国之后全球奢侈品消费的第三大市场。相反，在经济持续低迷的西方国家，一直在国际上占主导地位的西方奢侈品市场却正在日益萎缩，作为奢侈品中的精品——高级定制服饰被推向生死存亡的境地。然而，中国日益壮大的新富人群不仅具备购买高级定制产品的经济实力，还渴望追求一种个性化、高品质的生活方式，这为高级定制在中国的发展提供了沃土，给暗淡无光的西方高级定制带来一线生机，也为中国本土高级定制的发展提供了“天时地利人和”的发展环境。但由于过快的市场扩张，导致中国高级定制市场的发展出现了“不适应”的现象，暴露出许多“中国式”问题。本文将以“中国式”问题为切入点，从中国的经济、社会、政治、文化等方面剖析中国高级定制市场现状，客观看待中国高级定制市场发展的优势，深入分析导致“中国式”问题出现的主要原因；此外，本文还从服装设计的角度来分析中国本土高级定制产品中存在的设计问题，对如何利用中国丰富的文化底蕴、优秀的传统工艺来提升本土高级定制产品的文化内涵与设计品质，提供了切实可行的意见和建议。最后，根据中国国情，，结合国际知名高级定制品牌的成功经验以及国外相对完善的高级定制管理体系，对中国本土高级定制品牌的个性化发展进行深入探讨，意在为引导中国本土高级定制品牌的健康发展，提高品牌的国际竞争力，日后中国建立属于自己的国际服装品牌，并最终在国际服装界中获得时尚话语权而尽一份力。
[Abstract]:In recent years, the rapid development of China's economy is obvious to all around the world. With the remarkable improvement of material living standards and the intermingling of international culture, the consumption concept of Chinese people is gradually in line with international standards. The surge in demand for luxury goods in China has made China the third largest market for luxury goods consumption in the world after Japan and the United States. However, the western luxury goods market, which has been dominating in the world, is shrinking day by day. As one of the luxury goods, the luxury custom-made clothing has been pushed to life and death. However, China's growing new rich people not only have the economic strength to buy customized products, but also desire to pursue a personalized, high-quality lifestyle, which provides fertile ground for the development of HPC in China. It also provides a favorable environment for the development of China's local premium customization. However, due to the rapid expansion of the market, As a result, the development of China's premium customization market has appeared the phenomenon of "unfit", exposing many "Chinese style" problems. This article will take the "Chinese style" as the breakthrough point, from the Chinese economy, the society, the politics, the culture and so on aspect analysis China high order custom market present situation, the objective view China high quality custom market development superiority, In addition, from the perspective of clothing design, this paper also analyzes the design problems existing in the local high order products in China, and discusses how to make use of the rich cultural background of China. Excellent traditional technology to improve the cultural connotation and design quality of local customized products provides practical advice and suggestions. Finally, according to the national conditions of China, Combining with the successful experience of international famous couture brands and the relatively perfect management system of advanced customization in foreign countries, the individualized development of Chinese local haute custom-made brands is discussed in depth. The purpose of this paper is to guide the healthy development of Chinese local couture brands, to improve the international competitiveness of the brands, to establish their own international clothing brands in the future, and finally to make a contribution to the fashion discourse in the world of international clothing.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TS941.2;F426.86

【引证文献】