Z公司企业文化诊断与再造

发布时间：2018-03-30 23:27

本文选题：企业文化　切入点：诊断　出处：《重庆师范大学》2015年硕士论文

【摘要】：有关企业文化的研究是一个热点问题。从目前国内研究看,方法上多侧重于定性研究,定量研究相对较少,已有的研究也几乎是借用国外研究成果,结合中国实际的创新不足;研究对象也主要集中在大中型国有企业和上市公司上,而民营中小微企业的研究几乎是空白。作为中国经济发展的重要支撑力量民营中小微企业,近年来表现十分突出,关注民营中小微企业文化,有利于促进民营企业的可持续发展与中国经济的结构调整。本研究选取了重庆一家民营中小科技企业Z公司作为研究对象,从定性与定量方面对其企业文化进行了诊断。首先构建了Z公司企业文化评价指标体系,运用SPSS工具对指标进行了效度和信度检验,采用AHP法分配了指标的权重,借助模糊综合评价模型,对Z公司的企业文化进行了综合评价,结果发现Z公司至少存在企业文化:企业文化传播途径不当;Z公司员工对企业文化认同度较低;企业文化缺乏对员工的尊重与人文关怀;企业文化约束了信息共享与交流;企业文化导致制度与流程过于复杂;企业文化缺乏对自主开发与创新的激励;企业文化形式大于内容实质等不足。为此,结合Z公司经营发展战略,针对企业文化存在的不足,从理念明晰、环境优化、渠道创新、机制变革、活动设计等方面提出了企业文化再造的若干建议。
[Abstract]:Study on enterprise culture is a hot topic. From the current domestic research, focuses most on qualitative analysis methods, quantitative research is relatively small, the existing research is almost the borrowing of foreign research results, combined with the actual China lack of innovation; the research object is mainly concentrated in the large and medium-sized state-owned enterprises and listed companies. The research of private small and micro enterprises is almost blank. As an important support for Chinese economic development of private small and micro enterprises, in recent years, the performance is very prominent, attention to private medium and small micro enterprise culture, promoting structural adjustment and sustainable development of private enterprises Chinese economy. This study selected Chongqing a small private science and technology enterprise Z company as the research object, from the qualitative and quantitative diagnosis of the corporate culture. The paper constructed the index system of enterprise culture evaluation of Z company, using SPSS Have been carried out to test the validity and reliability of indicators, using AHP method to allocate the weights of the index, based on the fuzzy comprehensive evaluation model, a comprehensive evaluation of Z company's corporate culture, the results showed that Z company has at least enterprise culture: corporate culture dissemination way Z company employees improper; cultural identity of the enterprise is low; enterprises the lack of a culture of respect and humanistic care to the employees; corporate culture constraints of the information sharing and exchange; enterprise culture leading system and the process is too complicated; corporate culture lack of independent development and innovation incentive; corporate culture form than content essence deficiency. Therefore, combined with the business development strategy of Z company, aiming at the shortage of enterprise culture exists. From the concept of clear, environment optimization, channel innovation, mechanism reform, and puts forward some suggestions for the reengineering of the enterprise culture activities design.

【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F270

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