天元集团企业文化建设问题研究

发布时间：2018-04-04 08:26

本文选题：天元集团　切入点：企业文化建设　出处：《中国石油大学（华东）》2013年硕士论文

【摘要】：在全球经济一体化趋势日益显明的今天，企业管理也随之由经验管理提升到科学管理，更进一步跃升为文化管理阶段。随着中国企业逐步关注、开展企业文化建设，诸多有关企业文化理解和认识上的误区也暴露了出来。天元集团在不断建设、发展的历史进程中，已经形成了较为定型的企业文化框架。这一框架在现代企业文化研究视角的观照下，显露出很多不够规范和系统的地方，旧有的国有企业文化理念还在困扰其发展进程。随着市场竞争的进一步展开，天元集团企业文化的重塑进程还有待进一步提速和加快，从而迅速适应市场竞争和企业发展的实际需要，并在此基础上逐步建立科学、完善的现代企业文化体系。在论文中首先整理归纳了有关“企业文化”内涵、结构、功能诸方面的现代企业文化理论体系知识，并在此理论体系下重新界定了现代企业文化理念。本文以天元集团作为研究对象，按照其发展现状和企业文化的实际情况，利用一线调查、文化诊断、文化设计以及效果反馈等手段，对天元集团的企业文化体系进行了详尽的调查、分析、反馈，设计了符合企业发展需要和市场竞争实际，同时又具备长期指导意义和可操作性的企业文化理念体系，并按照天元集团公司的企业个性，，设计出了具体的实施原则、实施方法和保障措施。
[Abstract]:Today, the trend of global economic integration is becoming more and more obvious, and the enterprise management is promoted from experience management to scientific management, and then to the stage of cultural management.With the gradual concern of Chinese enterprises and the construction of corporate culture, many misunderstandings about corporate culture have been exposed.In the historical process of continuous construction and development, Tianyuan Group has formed a more formalized corporate cultural framework.From the perspective of modern corporate culture research, this framework reveals a lot of unstandardized and systematic places, and the old concept of state-owned enterprise culture is still perplexing its development process.With the further development of market competition, the process of reshaping the enterprise culture of Tianyuan Group needs to be further accelerated and accelerated, so as to adapt to the actual needs of market competition and enterprise development, and gradually establish science on this basis.Perfect modern enterprise culture system.In this paper, the author first summarizes the knowledge of modern corporate culture theory system about the connotation, structure and function of "enterprise culture", and redefines the concept of modern enterprise culture under this theory system.This article takes Tianyuan Group as the research object, according to its development present situation and the actual situation of the enterprise culture, utilizes the first line investigation, the cultural diagnosis, the cultural design and the effect feedback and so on means,The enterprise culture system of Tianyuan Group has been investigated, analyzed and feedback, and the enterprise culture concept system has been designed to meet the needs of enterprise development and market competition, at the same time, it has long-term guiding significance and maneuverability.In accordance with the enterprise personality of Tianyuan Group Company, the concrete implementation principles, implementation methods and safeguard measures are designed.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.92

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