纺织服装企业战略导向对企业绩效的影响研究

发布时间：2018-04-05 06:38

本文选题：市场导向　切入点：技术导向　出处：《西安工程大学》2013年硕士论文

【摘要】：伴随着全球知识经济的一体化进程以及近年来中国经济的快速发展，致使国内纺织服装企业面临的市场环境更加复杂多变。纺织服装企业面临着成熟市场高竞争强度以及动荡的市场环境，企业该如何调整和整合其战略导向，提高组织学习进程继而促进企业绩效提升，已经成了纺织服装企业面临的重要战略规划问题。基于上述问题以及企业实际的需要，本文通过对相关理论的归纳和分析，构建了“战略导向一组织学习一企业绩效”的概念模型并提出相应假设，然后综合运用理论研究、调研访谈、实证分析等研究方法及SPSS17.0统计软件，依次回答以下几个研究问题：(1)纺织服装企业主要具有哪些战略导向，他们对企业绩效有怎样的影响？(2)纺织服装企业组织学习及其各维度对企业绩效的影响是怎样的？(3)纺织服装企业战略导向对组织学习的影响是怎样的？(4)不同的战略导向会倾向于怎样的组织学习进而对企业绩效产生影响？在上述四个问题的研究过程中，形成的主要创新性工作及其结论可以归纳为以下两个方面： (1)本文以战略导向的相关理论为出发点，结合组织学习的研究成果，剖析了纺织服装企业背景下战略导向对企业绩效的影响，创新性地构建了组织学习作为中间变量的战略导向对企业绩效影响的概念模型，并提出了相应的研究假设。该模型中战略导向划分为市场导向和技术导向两个维度，其中市场导向包括顾客导向和竞争者导向；组织学习包括学习承诺、分享愿景以及开放心智三个维度。 (2)在实证研究方面，提出并验证了市场导向、技术导向、组织学习对企业绩效产生的显著正相关关系，与市场导向相比，技术导向对企业绩效的相对影响力更大，，这是因为纺织服装企业普遍拥有较高市场导向程度的背景下，技术导向成为提升企业绩效的关键因素；同时验证了市场导向、技术导向对组织学习产生的正相关关系，最终验证了组织学习在战略导向与企业绩效之间的中介作用，其中市场导向主要通过分享愿景对企业绩效产生影响，技术导向主要通过分享愿景与开放心智对企业绩效产生影响，为今后纺织服装企业制定具体战略规划以及战略规划的具体实施提供依据。
[Abstract]:With the integration of global knowledge economy and the rapid development of Chinese economy in recent years, the domestic textile and garment enterprises are facing a more complex and changeable market environment.Textile and garment enterprises are faced with the mature market with high competition intensity and turbulent market environment. How to adjust and integrate their strategic orientation to improve the organizational learning process and then promote the performance of enterprises.Has become the textile clothing enterprise faces the important strategic planning question.Based on the above problems and the actual needs of enterprises, this paper, through the induction and analysis of relevant theories, constructs a conceptual model of "strategic orientation, organizational learning and enterprise performance" and puts forward the corresponding assumptions, and then makes a comprehensive application of the theoretical research.Research interviews, empirical analysis and other research methods and SPSS17.0 statistical software, in turn, answer the following research questions: 1) what are the main strategic orientations of textile and garment enterprises?What impact do they have on enterprise performance? (2) organizational learning of textile and garment enterprises and its impact on enterprise performance? 3) how does strategic orientation of textile and garment enterprises affect organizational learning? 4) different strategiesWhat organizational learning does orientation tend to have on corporate performance?In the research process of the above four questions, the main innovative work and its conclusions can be summarized as follows:1) based on the relevant theories of strategic orientation and the research results of organizational learning, this paper analyzes the influence of strategic orientation on enterprise performance under the background of textile and garment enterprises.An innovative conceptual model of the influence of strategic orientation of organizational learning as an intermediate variable on firm performance is constructed and the corresponding research hypotheses are put forward.In this model, strategic orientation is divided into two dimensions: market orientation and technology orientation, among which, market orientation includes customer orientation and competitor orientation; organizational learning includes three dimensions: learning commitment, shared vision and open mind.2) in the aspect of empirical research, the paper puts forward and verifies the significant positive correlation among market orientation, technology orientation and organizational learning on firm performance. Compared with market orientation, technology orientation has more relative influence on firm performance.This is because textile and garment enterprises generally have a high degree of market orientation, technology orientation has become the key factor to improve enterprise performance, and it also verifies the positive correlation between market orientation and technology orientation on organizational learning.Finally, it verifies the intermediary role of organizational learning between strategic orientation and enterprise performance, in which market orientation has an impact on enterprise performance mainly through sharing vision.Technology orientation has an impact on enterprise performance through sharing vision and open mind, which provides basis for textile and garment enterprises to formulate specific strategic planning and implement strategic planning in the future.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F272;F272.5

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