联想集团电子产品策略

发布时间：2018-04-11 05:24

本文选题：电子产品策略 + 移动互联网　；参考：《哈尔滨工程大学》2013年硕士论文

【摘要】：本文通过对联想集团的基本情况介绍，现行产品策略研究，，进而说明电子产品策略对公司发展的深远影响。然后展开案例分析，提出联想集团现行电子产品策略存在的问题。对行业环境展开全面分析，分析国内外情况，进行SWOT分析，并利用波特五力模型进行深入研究。以联想集团的情况为案例，对本行业国内外公司进行对比分析，如对苹果，三星，华为等公司与联想集团的对比分析。依据联想集团的实际情况，特点和产品经营状况，提出联想集团电子产品策略框架设计的目标和原则。并重点对联想集团电子产品策略提出了多层次多方位的建议。针对存在的问题，给出独到的联想集团新电子产品策略解决方案，从新产品定位到产品差异化策略，从移动互联网的产品策略，到新产品开发和品牌策略。包含了当前IT行业电子产品设计研发的先进理念，也对移动互联网方面策略提出移动产品和互联网软件产品相互促进并重发展的创新理念。并全方位的考虑联想集团新电子产品策略实施保障问题，提出加强公司人力资源管理，加强公司战略联盟建设，加强企业文化的建设等实用方法。用以确保新电子产品策略的实施执行，为达到预期的成功效果保驾护航。本文虽然主要以联想公司为例展开分析，但实际的电子产品策略思想可为本行业其他公司参考借鉴。
[Abstract]:This paper introduces the basic situation of Lenovo Group, the current product strategy research, and then explains the profound impact of electronic product strategy on the development of the company.Then the case analysis is carried out, and the problems existing in the current electronic product strategy of Lenovo Group are put forward.This paper makes a comprehensive analysis of the industry environment, analyzes the situation at home and abroad, carries on the SWOT analysis, and carries on the thorough research by using the Porter five forces model.Taking the case of Lenovo Group as a case, this paper makes a comparative analysis of the domestic and foreign companies in the industry, such as Apple, Samsung, Huawei and Lenovo Group.According to the actual situation, characteristics and product management situation of Lenovo Group, this paper puts forward the objectives and principles of the strategic framework design of Lenovo Group Electronic products.And puts forward the multi-level and multi-directional suggestion to the Lenovo group electronic product strategy emphatically.Aiming at the existing problems, this paper presents a unique solution to the new electronic product strategy of Lenovo Group, from the new product positioning to the product differentiation strategy, from the product strategy of the mobile Internet to the new product development and brand strategy.It includes the advanced concept of electronic product design and development in IT industry, and also puts forward the innovation idea that mobile products and Internet software products promote the development of each other in the aspect of mobile Internet.Considering the implementation of the new electronic product strategy of Lenovo Group, this paper puts forward some practical methods, such as strengthening the management of human resources, strengthening the construction of strategic alliance, and strengthening the construction of corporate culture.To ensure that the implementation of the new electronic products strategy implementation, to achieve the desired success of the escort.Although this paper mainly takes Lenovo as an example, the actual electronic product strategy can be used for reference by other companies in the industry.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.63

【参考文献】