XXX集团公司发展战略研究

发布时间：2018-04-12 17:19

本文选题：XXX集团 + 发展战略　；参考：《郑州大学》2013年硕士论文

【摘要】：本文紧紧围绕企业发展战略这一主题思想,运用理论联系实际,采取了定性与定量相结合方法,对该集团公司发展战略的定位、目标、保障的措施,及管理模式的确定等相关问题进行了深入探讨,并提出了XXX集团公司发展战略模式及相应的实施对策。本文共分五个部分。第一部分为绪论,提出了本文研究的背景、介绍了集团公司基本情况及本文研究的主要内容和意义,指出了企业原有的战略管理、内部管理,跟不上企业快速发展的需要。为促使企业的发展迈上一个新的阶段,必须由单一的煤炭生产型企业向多元化的经营模式转变,顺利实现企业的转型。第二部分,通过对企业内外部环境分析和SWOT分析法。外部环境包括政策、法律环境,经济环境,产业环境,技术环境,市场环境。内部环境包括企业组织架构,产品和生产能力现状,安全状况,人力资源等。SWOT分析法深入分析了企业的优势、劣势、机会和威胁所在,对集团公司的发展战略,进行实证性研究、探讨,指出实施战略管理管理是煤炭企业转变经济发展方式,实现又好又快发展的第一要务。第三部分,根据上述的分析,提出了XXX集团公司可采取的发展战略,即以“以煤为主,相关多元”的总体发展战略。以产业结构和产品的结构调整为抓手,以自主创新为动力,突出煤炭主业,加大循环经济发展,形成煤、煤化工、电、铝、建材、物流等六大产业全面协同发展的战略格局。确立了发展的定位,发展的思路,发展的重点。最后论文对XXX集团公司发展战略的实施提出了有针对性的对策。通过对本文的研究,希望对煤炭企业实现顺利转型为多元化发展、绿色发展、可持续发展提供帮助。
[Abstract]:This paper closely revolves around the enterprise development strategy this one theme thought, has adopted the qualitative and the quantitative union method to this group company development strategy localization, the goal, the safeguard measure, using the theory unifies the practice, has adopted the qualitative and the quantitative union method, the enterprise development strategy localization, the goal, the safeguard measureThis paper probes into the related problems such as the determination of management mode, and puts forward the development strategy model and corresponding implementation countermeasures of XXX Group Company.This paper is divided into five parts.The first part is the introduction, which puts forward the background of this paper, introduces the basic situation of the group company and the main content and significance of this paper, and points out that the original strategic management and internal management of the enterprise can not keep up with the needs of the rapid development of the enterprise.In order to promote the development of enterprises to a new stage, it is necessary to transform from a single coal production enterprise to a diversified business model, and to smoothly realize the transformation of the enterprise.The second part, through the enterprise internal and external environment analysis and SWOT analysis.External environment includes policy, legal environment, economic environment, industrial environment, technology environment, market environment.The internal environment includes the organizational structure of the enterprise, the present situation of products and production capacity, the security situation, the human resources and so on. SWOT analysis method thoroughly analyzes the strengths, weaknesses, opportunities and threats of the enterprise, and the development strategy of the group company.It is pointed out that the implementation of strategic management is the most important task for coal enterprises to change the mode of economic development and realize good and rapid development.In the third part, according to the above analysis, the author puts forward the development strategy that can be adopted by XXX Group Company, that is, the overall development strategy of "coal is the main factor and the correlation is multivariate".Taking the adjustment of industrial structure and product structure as the starting point, taking independent innovation as the motive force, giving prominence to the main industry of coal, increasing the development of circular economy, forming the strategic pattern of comprehensive and coordinated development of six major industries, such as coal, coal chemical industry, electricity industry, aluminum, building materials, logistics and so on.Has established the development localization, the development thought, the development focal point.Finally, the paper puts forward some countermeasures to implement the development strategy of XXX Group Company.Through the research of this paper, we hope to help coal enterprises to realize the smooth transformation for diversified development, green development and sustainable development.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.21

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