哈尔滨新中新电子集团战略制定与实施保障研究

发布时间：2018-04-12 18:11

本文选题：哈尔滨新中新电子集团 + 智能卡企业　；参考：《哈尔滨工业大学》2013年硕士论文

【摘要】：随着中国的改革开放，特别是加入WTO之后，国内的各类型企业与集团得到了快速发展，竞争变得越来越激烈。如何使企业在发展的过程中立于不败之地是企业所面临的重要问题。同时，这也是企业战略所要解决的问题。近年来，公司的战略问题一直是国际国内学术界关注的热点，面对企业战略理论所面临的理论争议和实际困惑，鉴于中西方学者在公司发展战略、竞争战略方面已有研究的理论成就和不足，本文立足于新中新集团企业战略的基本情况，并结合现有的企业战略理论与实践，对新中新集团现有的公司战略进行了研究与分析。其主要论述为以下四个方面：首先，本文对公司战略国内与国外的研究现状进行了梳理，阐述了公司战略的新近研究成果；其次，分析了新中新集团所处的环境，从集团的外部环境和内部环境两方面进行了分析，在外部环境的分析中，主要是从企业的宏观环境与产业环境两方面来阐述，并对集团的外部环境因素进行了评价，对于内部环境，本文从新中新集团的组织机构、财务状况、创新状况和人力资源状况等方面进行阐述，并评价了集团的内部因素；再次，是对新中新集团发展战略的制定，通过SWOT矩阵分析，制定出集团的发展战略，运用竞争战略分析矩阵，，制定出新中新集团的竞争战略，并相应的制定集团的人力资源、生产运营、资本运营、产品和市场营销等职能战略；最后，本文提出新中新集团战略实施的保障机制，包括集团总体战略的核心与重点、人力资源保障措施、财务体系保障机制、生产经营保障措施、企业文化保障措施和技术创新保障措施。本文为新中新集团的企业战略提供了一套完整的解决方案，同时也促进了新中新集团企业战略的规范化和科学化。
[Abstract]:With China's reform and opening up, especially after China's entry into WTO, all kinds of domestic enterprises and groups have developed rapidly, and the competition has become more and more fierce.How to make the enterprise in an invincible position in the process of development is an important problem facing the enterprise.At the same time, this is also the enterprise strategy to solve the problem.In recent years, the strategic problem of the company has been the focus of attention in the international and domestic academic circles. In the face of the theoretical controversy and practical confusion faced by the enterprise strategy theory, in view of the Chinese and Western scholars in the development strategy of the company,This paper bases on the basic situation of the enterprise strategy of Xinzhongxin Group, and combines the existing theory and practice of the enterprise strategy, carries on the research and the analysis to the existing company strategy of the Xinzhongxin Group.It mainly discusses the following four aspects:First of all, this paper reviews the current research situation of the company strategy both at home and abroad, and expounds the recent research results of the company strategy. Secondly, it analyzes the environment in which Xinzhongxin Group is located.This paper analyzes the external environment and internal environment of the group. In the analysis of the external environment, it mainly expounds the macro-environment and the industrial environment of the enterprise, and evaluates the external environmental factors of the group.For the internal environment, this paper expounds the organization, financial situation, innovation status and human resource status of Xinzhongxin Group, and evaluates the internal factors of the Group; thirdly, it formulates the development strategy of Xinzhongxin Group.Through the analysis of SWOT matrix, the development strategy of the group is worked out, and the competition strategy of the new Zhongxin group is worked out by using the competitive strategy analysis matrix, and the human resources, production operation and capital operation of the group are formulated accordingly.Finally, this paper puts forward the guarantee mechanism for the implementation of Xinzhongxin Group's strategy, including the core and key points of the Group's overall strategy, the human resources guarantee measures, the financial system security mechanism, the production and operation guarantee measures, and so on.Enterprise culture safeguard measure and technological innovation safeguard measure.This paper provides a complete solution for the enterprise strategy of Xinzhongxin Group and promotes the standardization and scientization of the enterprise strategy of Xinzhongxin Group.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6;F272

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