中国香精香料行业出口竞争力与发展对策研究

发布时间：2018-04-14 06:02

本文选题：香精香料 + 竞争力　；参考：《浙江工业大学》2013年硕士论文

【摘要】：随着世界各国尤其是发展中国家经济的快速增长、消费水平的不断提高,人们对食品、日用品的品质的要求越来越高,带动和加速了世界香料工业的发展。中国香精香料行业相对于欧美国家起步比较晚,真正起步于20世纪60年代,经过了50年的发展,我国香精香料行业在产品数量、技术创新、生产规模和管理体制方面都取得了长足的进展,但和世界特别是欧美香精香料行业相比还存在着巨大的差距。新产品开发和推广主要靠欧美国家的跨国公司,技术创新也主要靠欧美公司。本文通过对我国香精香料行业发展现状研究,对比欧美香精香料行业特别是世界前四的跨国公司的发展历程、现状和国际竞争力,找出我国香精香料企业与跨国企业的差距,并分析及研究其原因,最后给出我国香精香料行业发展对策的建议。研究发现：我国香精香料行业虽然在各个方面取得了长足的进展,如我国生产销售和进出口贸易在不断增加,但是我们发现行业出口竞争力国际比较显示：我国香精香料行业原料产品松香松节油的出口竞争力很强,但是产品平均单价低,附加值低；香水花露水产品的附加值高,但是我国的出口平均单价低,出口竞争力也远远不如法国。出口竞争力弱的原因在于企业层面的差距：我国香精香料企业在规模、技术创新、竞争环境、业务领域和企业发展历程与国外跨国公司存在巨大的差距。这些差距导致我国香精香料行业处于全球价值链的低端地位,由此引致一系列问题。因此通过全球价值链和国际竞争力研究,发现我们与国外大公司的差距的各个方面并及时做出相应的发展策略调整,对于提升我国香精香料行业出口应变能力和国际竞争力,促进我国香精香料行业整体水平提高,具有重要的意义。
[Abstract]:With the rapid growth of the world economy, especially in the developing countries, and the continuous improvement of the consumption level, people are demanding more and more high quality of food and daily necessities, which has led and accelerated the development of the spice industry in the world.The Chinese flavor industry started relatively late compared with the European and American countries. It really started in the 1960s. After 50 years of development, China's flavor and spice industry has been innovating in terms of product quantity and technology.Great progress has been made in production scale and management system, but there is still a big gap compared with the world, especially in Europe and America.The development and promotion of new products mainly rely on multinational companies in Europe and the United States, and technological innovation mainly depends on European and American companies.Based on the study of the present situation of the development of the essence and spice industry in China, this paper compares the development process, the present situation and the international competitiveness of the European and American flavor industry, especially the top four multinational corporations in the world, and finds out the gap between the Chinese flavor and perfume enterprises and the multinational enterprises.The reasons are analyzed and studied. Finally, suggestions for the development of flavor and spice industry in China are given.It is found that although China's flavor and spice industry has made considerable progress in various aspects, for example, the production, sales, import and export trade of our country is increasing.However, we find that the international comparison of the export competitiveness of the industry shows that: the export competitiveness of rosin rosin rosin and rosin rosin rosin and rosin rosin rosin ro@@But our country's export average unit price is low, the export competitiveness is also far inferior to France.The reason for the weak export competitiveness lies in the gap between the enterprise level: there is a huge gap between the scale, technological innovation, competitive environment, business field and enterprise development process between Chinese flavor and spice enterprises and foreign multinational companies.These differences lead to the low-end position of flavor industry in global value chain, which leads to a series of problems.Therefore, through the research of global value chain and international competitiveness, we find out that the gap between us and foreign large companies and make corresponding development strategy adjustment in time, which will improve the export adaptability and international competitiveness of Chinese flavor industry.It is of great significance to promote the overall level of flavor and spice industry in China.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8;F752.62

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