鄂尔多斯电业局实施电力营销系统效果评价研究

发布时间：2018-04-15 04:31

本文选题：电力营销系统 + 层次分析法　；参考：《华北电力大学》2013年硕士论文

【摘要】：随着国民经济的发展、电力体制的改革和市场化进程的不断深入，电业局对电力产品的营销越来越重要。目前，电业局的市场开发不充分、能源竞争激烈，这都给电业局在市场中立足带来了巨大的挑战。这就要求电力企业转变营销观念、改进营销模式、研究营销策略，采用更为有效的营销手段建立适应市场需求的营销系统。有许多电力企业已经致力于建设一个完整的电力营销信息系统，充分引入新技术和新设备发掘企业自身的营销能力。信息化的电力营销系统可以提升电力企业在市场中的竞争力。因此，电力企业必须以电力市场的营销需求为基础，通过提供优质的产品和服务适应当前市场的商业化运营，从而提高企业的生产力水平和企业效益，，树立企业的良好形象，推动企业健康、稳定、快速的发展。我国早在在上世纪九十年代初就启动了“有电管理信息系统”，到目前为止已经经过了三十多年，我国电力营销信息系统通过这些年的发展和升级已经具有一定的规模。许多电力企业已经建立了包括电费计算和业扩报装的营销和管理系统。然而，社会经济在不断的发展、电力体制在不断的变革、相关技术在不断的升级，这都对电力企业的营销系统提出了更高的要求，需要电力企业不断的更新和改造企业的营销系统。本文以鄂尔多斯市供电局的营销系统为例，介绍了电力营销系统的相关理论，包括电力营销系统的概念、结构、特点和建设的目标、原则以及存在的问题及改进思想，然后对鄂尔多斯电业局营销系统改造项目进行了可行性分析、总结了系统实施经验以及系统实施所带来的一系列管理成果，最后采用层次分析法和模糊综合评价模型对鄂尔多斯市电业局的营销系统进行了效果评价，该系统的经济效益比较突出，社会效益和技术效益还有待进一步提高。通过效益评价，本文阐述了该电力营销系统哪些方面做的好，哪些方面还应不断提高，以及在以后的营销工作中应注意的问题，希望能对相关企业提供参考。
[Abstract]:With the development of national economy, the reform of electric power system and the deepening of marketization, the marketing of electric power products is becoming more and more important.At present, the market development of electric power bureau is not sufficient, and the energy competition is fierce, which brings great challenge to the electric power bureau to establish itself in the market.This requires the electric power enterprise to change the marketing concept, improve the marketing mode, study the marketing strategy, and adopt more effective marketing means to establish the marketing system to meet the market demand.Many electric power enterprises have been committed to building a complete electric power marketing information system, fully introducing new technology and equipment to explore their own marketing capabilities.Information power marketing system can enhance the competitiveness of power enterprises in the market.Therefore, the electric power enterprise must be based on the marketing demand of the electric power market, through providing the high quality product and service to adapt to the commercial operation of the current market, in order to improve the productivity level and the enterprise benefit of the enterprise, set up the good image of the enterprise.Promote healthy, stable and rapid development of enterprises.The electric power management information system has been started in our country since the beginning of 1990s. It has been more than 30 years. The development and upgrading of the electric power marketing information system in our country has already had a certain scale through these years.Many power companies have established marketing and management systems that include electricity calculation and business expansion.However, the development of social economy, the constant change of electric power system and the upgrading of related technology have put forward higher requirements for the marketing system of electric power enterprises.Power enterprises need to constantly update and transform the enterprise's marketing system.Taking the marketing system of Ordos Power supply Bureau as an example, this paper introduces the relevant theories of electric power marketing system, including the concept, structure, characteristics and construction objectives, principles, existing problems and improvement ideas of electric power marketing system.Then the feasibility analysis of the marketing system reform project of Ordos Electric Power Bureau is carried out, and the system implementation experience and a series of management results brought by the system implementation are summarized.Finally, AHP and fuzzy comprehensive evaluation model are used to evaluate the effect of the marketing system of Ordos Electric Power Bureau. The economic benefits of the system are outstanding, and the social and technical benefits need to be further improved.Through benefit evaluation, this paper expounds which aspects of the electric power marketing system are doing well and which aspects should be improved continuously, as well as the problems that should be paid attention to in the future marketing work, in the hope of providing reference for the related enterprises.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61

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