建造合同条件下XX建筑公司二次经营策略

发布时间：2018-04-15 09:34

本文选题：建造合同 + XX建筑公司　；参考：《西南交通大学》2013年硕士论文

【摘要】：步入21世纪后,我国的城镇化进入了高速发展的阶段,首先就带动了建筑市场的繁荣,房建和市政公用项目大量上马,城市经济圈战略又加快了城市间的铁路、公路的建设。市场的急剧扩张使得建筑企业的数量和建筑业总产值也呈现井喷式增长,建筑施工企业的利润总额也持续增长。然而在建筑业表面繁荣的背后,建筑施工企业的工程利润空间却一直很小。就2011年建筑施工企业的总资产回报率的角度来看,回报率比中国人民银行一年期贷款利率还低2.44个百分点,对建筑施工企业而言,这意味着大多数都在微利经营。建筑施工企业间的恶性竞争和建设单位和建筑施工企业间的不平等地位是造成建筑施工企业利润空间小的主要原因。在这种大环境下,XX建筑公司作为一个典型的建筑施工企业,同绝大多数建筑施工企业一样,都陷入了举步维艰的困境。因此,XX建筑公司必须改变建造合同项目传统的经营策略,增加建造合同收入才能在惨烈的市场竞争中立于不败之地。基于上述原因,论文根据XX建筑公司以往项目施工中借助工程变更、索赔等合同事件为项目实现增收的案例,以前瞻性的眼光去研究项目全寿命周期内建筑施工企业实现利润最大化的方法,提出了建造合同条件下XX建筑公司的二次经营策略。首先,论文系统的解释了不平衡报价、价值工程、工程变更、索赔和价格调整这五种方法为项目实现增收的原理。其次,介绍了建造合同常见的三种承包模式和XX建筑公司现有的经营模式,并提出了二次经营的思路。再者,深入分析研究了二次经营策略在项目实施各个阶段的运用。最后,对XX建筑公司二次经营策略实施的效果进行总结。通过对建造合同条件下XX建筑公司二次经营策略的研究,本论文旨在为XX建筑公司打破建造合同项目经营上的困局,同时也为国内建筑施工企业在工程项目中增加建造合同收入提供有益的借鉴。
[Abstract]:After entering the 21st century, the urbanization of our country has entered the stage of high speed development. First of all, it has driven the prosperity of the construction market, housing construction and municipal public utilities have been launched in a large number, and the strategy of urban economic circle has accelerated the construction of railways and highways between cities.With the rapid expansion of the market, the number of construction enterprises and the gross output value of the construction industry also show blowout growth, and the total profits of construction enterprises continue to increase.However, behind the prosperity of construction industry, the profit margin of construction enterprises has been very small.In terms of the total return on assets for construction companies in 2011, the return was 2.44 percentage points lower than the people's Bank of China one-year lending rate, which means most construction companies are operating at a low profit.The vicious competition among the construction enterprises and the unequal position between the construction units and the construction enterprises are the main reasons for the small profit space of the construction enterprises.In this environment, as a typical construction enterprise, as most construction enterprises, the construction company is in a difficult position.Therefore, the construction company must change the traditional management strategy of the construction contract project and increase the construction contract income in order to remain invincible in the fierce market competition.Based on the above reasons, according to XX construction company in the past project construction with the help of engineering changes, claims and other contract events for the project to achieve revenue increase cases,This paper studies the method of maximizing the profit of the construction enterprise in the whole life cycle of the project by looking forward, and puts forward the secondary management strategy of XX construction company under the condition of the construction contract.Firstly, the paper systematically explains the five methods of unbalanced quotation, value engineering, engineering change, claim and price adjustment.Secondly, it introduces three common contracting modes of construction contract and the existing management mode of XX construction company, and puts forward the idea of secondary management.Furthermore, the application of secondary management strategy in each stage of project implementation is analyzed and studied in depth.Finally, the effect of the implementation of XX construction company's second management strategy is summarized.Based on the study of the secondary management strategy of XX Construction Company under the condition of construction contract, this paper aims at breaking the difficulties in the construction contract project management for XX Construction Company.At the same time, it also provides useful reference for domestic construction enterprises to increase construction contract income.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272.3

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