C集团公司以可持续发展为导向的转型升级案例研究

发布时间：2018-04-22 19:46

本文选题：水泥企业 + 战略管理　；参考：《华中科技大学》2013年硕士论文

【摘要】：水泥工业是我国重要的原材料工业，一直为国家经济建设提供了强大的物资基础。在可持续发展成为全世界关注的焦点问题，以及我国水泥行业产能严重过剩的当今，如何转变水泥行业发展方式，推动水泥企业转型发展成为政府、协会、学者和企业人士共同思考的重大问题。在这个时期，研究和探讨水泥企业转型升级的战略方向以及实施路径显得尤为重要。本文以水泥行业具有代表性的大型水泥企业C集团公司作为研究对象，借鉴国内外转型升级的研究成果，结合企业的实际情况，采用文献综述、理论联系实际和案例分析的方法进行研究。文章按照提出问题、分析问题、解决问题的研究思路，从分析C集团公司目前面临的环境及变化趋势与当前战略的不一致性入手，提出了以企业可持续发展为目标，以推动企业产业结构从单一产品经营向以产业链延伸为基础的相关多元化转变、市场战略布局从扩大规模向打造区域竞争优势转变、竞争模式从生产制造向“生产+服务”模式转变、生产观念从规模生产向全面清洁生产转变、集团管控模式从财务管控型向经营管控型转变为途径，以加强人才队伍建设和提升技术创新能力为支撑的转型升级战略建议，，驱动企业转型发展。本文研究的意义不仅对C集团公司在新的发展阶段如何转型发展具有借鉴意义，同时对推动我国水泥行业发展方式的转变也具有参考价值。
[Abstract]:The cement industry is an important raw material industry in China, which has provided a strong material base for the national economic construction. In the sustainable development, the focus of attention in the world, and the serious overcapacity of the cement industry in China today, how to change the development mode of cement industry and promote the transformation and development of cement enterprises into the government, association, In this period, it is particularly important to study and discuss the strategic direction and the implementation path of the transformation and upgrading of cement enterprises.
This paper takes the representative large cement enterprise C group of cement industry as the research object, drawing on the research results of the transformation and upgrading at home and abroad, combining the actual situation of the enterprises, using the literature review, the theory connection with the practice and the method of case analysis. Starting with the analysis of the inconsistency between the current environment and the trend of change and the current strategy of C group, this paper puts forward the objective of the sustainable development of the enterprise, in order to promote the diversification of the enterprise industrial structure from the single product operation to the extension of the industrial chain, and the strategic layout of the market from the expansion of the scale to the building of the regional competition. Change from the production and manufacturing to the "production + service" model, the transformation of production concept from scale production to comprehensive clean production, the transformation of the group management and control model from the financial management and control to the management and control, and the transformation and upgrading strategy which is supported by the construction of the talent team and the upgrading of the technological innovation ability. The significance of this study is not only useful for the transformation and development of C group in the new development stage, but also of reference value for the transformation of the development mode of China's cement industry.

【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.721;F272

【参考文献】