我国中小型民营建筑企业竞争力提升研究

发布时间：2018-04-23 16:36

本文选题：中小型民营建筑企业 + 竞争力　；参考：《安徽建筑大学》2015年硕士论文

【摘要】：随着建筑市场的发展,中小型民营建筑企业呈现了快速发展的趋势,但发展过程中也存在较多问题。而且,全球经济呈现一体化发展,我国的建筑市场也逐渐向全球打开,使中小型建筑企业既要面对国内大型建筑企业的竞争,又要面对国外涌入的建筑企业的威胁,处在了一个内外夹击的状态,这就使得中小型民营建筑企业迫切的要通过提升其自身竞争力,来改变在市场中的弱势地位,实现自身的发展。本文主要致力于提升中小型民营建筑企业的经营管理水平,从而提升中小型民营建筑企业在建筑市场中的竞争能力,实现自身的发展壮大。本文对我国中小型民营建筑企业竞争力现状进行了分析,找出影响企业竞争力的问题,并针对这些问题,给出了解决方法,提出了提升中小型民营建筑企业竞争力的途径。从研究的对象来看,本文研究的是我国中小型民营建筑企业,企业的规模是中小型,企业性质是民营企业,主要指企业中没有国有资产成分的企业。我国中小型民营建筑企业在发展的过程中,存在许多问题,直接影响企业在建筑市场中的竞争力,本文主要对这些问题进行了研究。从研究的视角来看,本文内容涉及到了影响中小型民营建筑企业竞争力的各个方面,例如:制度管理、人员素质、财务管理、技术管理、融资能力等,并对影响企业竞争力的问题进行了原因分析。从研究的方法来看,本文借鉴了国内外对于企业竞争力,建筑企业竞争力的研究成果,阅读了大量的文献资料,分析了中小型民营建筑企业竞争力情况,给出提升竞争力的策略。在对YC公司进行案例研究时,对调查的数据进行了统计分析。全文共分六个部分,第一部分是叙述本文研究的背景,内容,意义和研究的方案。第二部分是理论基础,对建筑企业竞争力的理论进行综述,对中小型民营建筑企业进行了界定,对企业竞争力的理论进行阐述,并对影响大型建筑企业和中小型民营建筑企业竞争力的因素进行差别分析。第三部分是分析了中小型民营建筑企业的竞争力现状,并对中小型民营建筑企业进行了SWOT战略环境分析,找出影响其竞争力的因素,并对这些因素进行了分析。第四部分是根据分析的结果,分别从几个主要方面,提出了提升中小型民营建筑企业竞争力的方法途径。第五部分是对YC公司进行了案例研究,用模糊综合评价法评价其竞争力水平,对各个评价指标进行分析,找出影响YC公司竞争力的问题,并给出YC公司提升竞争力的具体方法措施。第六部分是结论,包括本文研究的价值和创新点,以及研究的不足之处和展望。
[Abstract]:With the development of the construction market, small and medium-sized private construction enterprises have a rapid development trend, but there are many problems in the process of development. Moreover, with the development of the global economy, the construction market of our country is gradually opening up to the whole world, which makes the small and medium-sized construction enterprises face not only the competition of large domestic construction enterprises, but also the threat of the influx of construction enterprises from abroad. In a state of internal and external attack, which makes small and medium-sized private construction enterprises urgently to improve their own competitiveness, to change the weak position in the market, to achieve their own development. This paper is mainly devoted to improving the management level of the small and medium-sized private construction enterprises, so as to enhance the competitiveness of the small and medium-sized private construction enterprises in the construction market and realize their own development and growth. This paper analyzes the present situation of the competitiveness of the small and medium-sized private construction enterprises in China, finds out the problems that affect the competitiveness of the enterprises, and puts forward the solutions to these problems, and puts forward the ways to enhance the competitiveness of the small and medium-sized private construction enterprises. From the point of view of the research object, this paper studies the small and medium-sized private construction enterprises in China, the scale of the enterprises is small and medium-sized, the nature of the enterprises is private enterprises, mainly refers to the enterprises in which there is no state-owned assets. There are many problems in the development of small and medium-sized private construction enterprises in China, which directly affect the competitiveness of enterprises in the construction market. From the point of view of research, this paper involves various aspects that affect the competitiveness of small and medium-sized private construction enterprises, such as: system management, personnel quality, financial management, technology management, financing ability, etc. The causes of the problems affecting the competitiveness of enterprises are also analyzed. From the point of view of the research methods, this paper draws lessons from the domestic and foreign research results on the competitiveness of enterprises and construction enterprises, reads a lot of literature, and analyzes the competitiveness of small and medium-sized private construction enterprises. The strategy of improving competitiveness is given. In the case study of YC Company, the data of the survey were statistically analyzed. This paper is divided into six parts. The first part is the background, content, significance and research scheme of this paper. The second part is the theoretical basis, summarizes the theory of the competitiveness of construction enterprises, defines the small and medium-sized private construction enterprises, and expounds the theory of the competitiveness of enterprises. And the factors that affect the competitiveness of large construction enterprises and small and medium-sized private construction enterprises are analyzed. The third part is to analyze the present situation of the competitiveness of the small and medium-sized private construction enterprises, and to analyze the strategic environment of the small and medium-sized private construction enterprises, find out the factors that affect their competitiveness, and analyze these factors. The fourth part is according to the analysis result, separately from several main aspects, proposed the small and medium-sized private construction enterprise competitive power the method way. The fifth part is the case study of YC Company, using the fuzzy comprehensive evaluation method to evaluate the competitiveness of YC Company, and to analyze each evaluation index to find out the problems that affect the competitiveness of YC Company. And gives the YC company to enhance the competition ability concrete method measure. The sixth part is the conclusion, including the value and innovation of this study, as well as the shortcomings and prospects of the study.
【学位授予单位】：安徽建筑大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92

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