“三兴”专用汽车的市场营销管理与策略研究

发布时间：2018-04-25 05:36

本文选题：专用汽车 + 市场营销管理　；参考：《首都经济贸易大学》2013年硕士论文

【摘要】：我国专用汽车行业有着巨大的发展空间，随着我国国民经济的发展和社会分工细化，市场对专用汽车的需求将更加多元化具体化，对具有特殊功能的专用汽车的需求将越来越多，在竞争日益激烈的市场经济条件下，应用现代营销手段和策略去扩大产品市场占有率，提高经济效益，已成为三兴及所有企业所关注的重要问题问题。因此，从长远发展来看，市场营销策略研究在企业经营中将起着越来越重要的作用。本论文是在对我国专用车行业发展现状的全面剖析，以及对市场的细分消费分析的基础上，提出未来专用车企业市场营销管理可行性战略，运用现代营销理论和方法，通过大量的市场调研和资料采集，，详尽分析和预测了国内专用车产品市场及发展趋势，阐述了目标市场的规划方法，提出了适合三兴汽车企业发展的营销战略规划。
[Abstract]:The special automobile industry in China has a huge development space. With the development of our national economy and the refinement of the social division of labor, the demand for special vehicles will be more diversified and specific. The demand for special vehicles with special functions will be more and more. Under the increasingly competitive market economy, the use of modern marketing means and the use of modern marketing means and The strategy to expand the market share of the product market and improve the economic benefit has become an important problem that the three Xing and all enterprises pay attention to. Therefore, in the long run, the marketing strategy research will play a more and more important role in the business operation.
This paper, based on the comprehensive analysis of the development status of the special car industry in China, and the analysis of the market segmentation and consumption, puts forward the feasibility strategy of the marketing management of the future special car enterprises. By using the modern marketing theory and methods, the domestic special vehicle products are analyzed and predicted in detail through a large number of market research and data collection. Market and development trend, elaborated the target market planning method, proposed suitable for Sanxing automobile enterprise development marketing strategy plan.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.471

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