H公司企业文化建设现状、问题与对策研究

发布时间：2018-04-25 22:29

本文选题：H公司 + 企业文化建设　；参考：《西北农林科技大学》2013年硕士论文

【摘要】：伴随着我国经济的快速增长，特殊环境照明行业也迅速发展起来，成为我国制造业的优势行业。经过加入WTO后多年的快速发展，，特殊环境照明行业面临国内国际市场的竞争，如何实现可持续发展，增强竞争实力，关键在于提升自身在企业文化等方面的软实力。本文以H公司企业文化建设为研究对象。主要研究在特殊环境照明行业这一细分领域里的处于领先地位的企业的文化建设的现状，存在的问题和挑战，剖析这些问题产生的原因，尤其是对企业文化演化的认识不足、企业创始人对文化变革的造成阻碍和人员结构发生重大变化等因素。最后提出促进企业文化建设的对策和建议，希望能对我国同类企业完善企业文化建设有所帮助。本论文一共分八章：第一章介绍了写作背景、国内外研究动态现状、研究思路和方法，创新点。第二章阐述了企业文化概念及相关理论。第三章主要对公司的概况，企业发展大事记，组织结构和人力资源配置，企业文化实施情况，存在的问题等企业文化建设现状进行了总体描述。第四章对H公司企业文化的基本内容进行了归纳和分析。第五针对H公司企业文化建设提出的问题进行成因分析，找出主要的影响因素。第六章提出解决问题的对策和建议。本文的研究结论：根据企业文化的建设现状，结合行业发展和H公司所处的发展阶段。本文认为，H公司在企业文化建设方面存在核心激励凝聚功能减弱、文化建设滞后于文化发展的需求、文化变革存在阻力和障碍、文化建设缺乏有效手段这四个主要问题和挑战。经过成因分析，提出应该从加深企业对文化动态演化的认识、增加人文关怀、淡化创建者因素、健全激励体系、进行科学客观的文化测评、加强企业文化建设管理、转变沟通机制、全员参与文化建设等方面进行改进提升。进而提升企业文化建设的水平，增强自身的核心竞争力。
[Abstract]:With the rapid economic growth of our country, the special environment lighting industry has also developed rapidly, and has become the dominant industry of our manufacturing industry. After years of rapid development after China's entry into WTO, the special environment lighting industry is facing the competition of domestic and international market. How to realize sustainable development and enhance competitive strength lies in enhancing its soft power in enterprise culture and so on. This article takes H company enterprise culture construction as the research object. This paper mainly studies the status quo, existing problems and challenges of the cultural construction of leading enterprises in the special environment lighting industry, and analyzes the causes of these problems, especially the lack of understanding of the evolution of corporate culture. Founder of the cultural change caused by obstacles and major changes in personnel structure and other factors. Finally, the author puts forward the countermeasures and suggestions to promote the construction of enterprise culture, hoping to help the similar enterprises in our country to perfect the construction of enterprise culture. This thesis is divided into eight chapters: the first chapter introduces the writing background, domestic and foreign research trends, research ideas and methods, innovation. The second chapter describes the concept of corporate culture and related theories. The third chapter mainly describes the general situation of the company, enterprise development events, organizational structure and human resources allocation, corporate culture implementation, existing problems and other corporate culture construction. The fourth chapter summarizes and analyzes the basic contents of H Company's corporate culture. Fifth, the author analyzes the causes of the problems raised by H Company and finds out the main influencing factors. The sixth chapter puts forward the countermeasure and suggestion to solve the problem. Conclusion: according to the present situation of enterprise culture construction, combining the development of industry and the development stage of H Company. This paper holds that there are four main problems and challenges in the construction of enterprise culture, such as the weakening of core incentive and cohesion function, the lag of cultural construction behind the demand of cultural development, the resistance and obstacles of cultural change, and the lack of effective means for cultural construction. Through the analysis of the cause of formation, it is suggested that the enterprises should deepen their understanding of the dynamic evolution of culture, increase humanistic concern, desalinate the factors of the creators, perfect the incentive system, carry out scientific and objective cultural evaluation, and strengthen the management of enterprise culture construction. Change the communication mechanism, all the staff involved in cultural construction and other aspects of improvement and promotion. Then enhance the level of corporate culture construction, enhance their core competitiveness.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.6

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