唐山日用瓷产业现状的研究

发布时间：2018-04-26 07:54

本文选题：日用瓷 + 设计　；参考：《中国艺术研究院》2013年硕士论文

【摘要】：本文采用结合文献梳理研究方法,对唐山日用瓷的发展历程进行了大量实地考察与资料的搜集,并对其发展沿革及现状进行了考察与梳理。在此基础上,本文对唐山日用瓷企业应如何走出难关,如何重视品牌和设计,以及政府与企业应如何使唐山日用瓷再获往日辉煌等问题进行了深入探讨及研究。唐山市地处环渤海湾中心地带,临近中国首都北京,是中国一个重要沿海港口城市和重要的交通枢纽城市,同时又是近代工业的摇篮,具有“北方瓷都”、“第二个景德镇”的称号,是中国最先发明骨质瓷的工业城市。曾经的唐山日用瓷从设计到产量在国内外都是佼佼者,为新中国成立时期中国换取外汇起到了重要的作用。但近十年来由于国家政策的影响,企业私有化以及设备和技术落后等原因,造成现在的唐山日用瓷企业处于低迷期。大多数公司还未意识到设计的重要性,更多地采取加工生产和价格战等方法。这就使得唐山日用瓷企业只能维持低质量运营状态,也让人对唐山日用瓷的未来担忧。针对这一系列问题,笔者认为如果要扭转当下唐山日用瓷的局面,必须注重设计、品牌的发展以及企业的宣传等方面工作的开展。而注重设计,不能是盲目的想象及抄袭,要针对一定的客户群体和唐山地区本土文化来设计,要注意市场调查,关注世界时尚界的引领动向,拓展产品中的文化内涵,注意品牌效应,以此来提高产品的附加值。同时应该定位唐山日用瓷的档次。其骨质瓷瓷质细腻通透,器型美观典雅,彩面润泽光亮,应属高档瓷器。因此,唐山应针对白领和高收入群体,重新调整自己的产品结构,针对国内外的市场改变旧有的营销理念,走高档瓷之路。同时唐山政府和企业领导需要改变传统的经营方式政策来扭转唐山日用瓷现在的局面,这是未来唐山日用瓷再创辉煌的必经之路,也是未来唐山日用瓷成为中国精品瓷和出口瓷的唯一途径。企业应该从树立企业品牌文化、注重设计和产品研发、重视设备的更新和技术的再创新、加强对员工的培养等方面进行调整。而政府则应该在支持企业的同时,关注创建唐山的城市陶瓷文化,将唐山瓷博会国际化,并办好唐山院校陶瓷教育,为企业的发展提供人才储备。唯有企业和政府联合,唐山日用瓷才能重现往日的辉煌。
[Abstract]:In this paper, a great deal of field investigation and data collection are carried out on the development course of Tangshan daily porcelain, and the development history and present situation of Tangshan daily porcelain are investigated and combed by the method of combing the literature. On this basis, this paper makes a deep discussion and research on how Tangshan daily porcelain enterprises should get out of the difficulties, how to attach importance to the brand and design, and how the government and enterprises should make Tangshan daily porcelain get the former glory again. Located in the center of Bohai Bay, Tangshan is near the Chinese capital, Beijing. It is an important coastal port city and an important transportation hub city in China. It is also the cradle of modern industry and has the "Northern porcelain Capital." The title of "the second Jingdezhen" is the first industrial city in China to invent bone porcelain. Tangshan daily porcelain from design to production are outstanding both at home and abroad, for the founding of new China China played an important role in foreign exchange. However, due to the influence of national policies, privatization of enterprises and backward equipment and technology in the past decade, the present Tangshan daily porcelain enterprises are in a downturn. Most companies are not aware of the importance of design and adopt more manufacturing and price warfare methods. This makes Tangshan daily porcelain enterprises can only maintain a low-quality operating state, but also for the future of Tangshan porcelain concerns. In view of this series of problems, the author thinks that if we want to reverse the situation of Tangshan daily porcelain, we must pay attention to the development of design, brand development and enterprise propaganda and so on. The focus on design should not be blindly imagined and copied. It should be designed for certain customer groups and local culture in Tangshan. Attention should be paid to market research, to the leading trends in the world fashion world, and to the expansion of cultural connotations in the products. Pay attention to brand effect, in order to improve the added value of products. At the same time, we should locate the grade of Tangshan daily porcelain. Its bone porcelain delicate and transparent, beautiful and elegant instrumental, color surface lustre, should belong to high-grade porcelain. Therefore, Tangshan should be aimed at white-collar and high-income groups, readjust its product structure, change its old marketing concept and take the road of high-grade porcelain to the domestic and foreign market. At the same time, the Tangshan government and enterprise leaders need to change the traditional management policy to reverse the present situation of Tangshan daily porcelain, which is the only way for Tangshan daily porcelain to re-create brilliance in the future. It is also the only way for Tangshan daily porcelain to become China's fine porcelain and export porcelain. Enterprises should set up corporate brand culture, pay attention to design and product research and development, attach importance to the renewal of equipment and technology, strengthen the training of employees and so on. While supporting the enterprises, the government should pay attention to the creation of Tangshan city ceramic culture, internationalize the Tangshan porcelain Expo, and run the ceramic education in Tangshan colleges and universities to provide talents for the development of enterprises. Only when enterprises and government unite, can Tangshan daily-use porcelain be able to recreate its former splendor.
【学位授予单位】：中国艺术研究院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.721

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