供电企业营销稽查监控评价系统设计和应用分析

发布时间：2018-05-05 03:38

本文选题：营销稽查 + 指标体系　；参考：《华北电力大学》2013年硕士论文

【摘要】：我国经济社会的持续快速发展需要高度可靠的电力供应作为保证,然而,由于季节或地域的因素,电力供需会出现紧张的情形。为提高顾客满意度,确保供电安全与质量,供电企业应不断调整和完善营销管理模式,提升营销工作质量,加强电力营销稽查工作。因此,建设集中、统一、精益、高效的营销稽查监控评价系统,尤为重要和迫切。本文首先对比分析了国内外电力营销稽查工作开展的现状,分析了我国在营销稽查工作的不足。然后将营销稽查分为业扩报装、电价电费管理、用电检查、计量管理、供用电合同管理、客户服务、线损管理等七个方面稽查工作,并进一步梳理了各项稽查工作的主要子工作及其特征指标,在此基础上建立了营销稽查评价指标体系,并且运用层次分析法求得了各自的评价权重。最后,以山西电力公司为例,具体阐述营销稽查指标体系在监控评价系统设计中的作用,给出了监控评价系统的主要架构,并对营销稽查工作提出了一些改进建议。电力营销稽查是电力营销环节内控约束机制的主要组成部分,是电力营销风险管理的重要内容和有效途径。对营销关键指标、工作质量、服务质量实施集中监控和稽查,可以实现规范营销行为,堵塞漏洞,挖潜增效,提高营销政策执行力,减少营销事故的目的。
[Abstract]:The sustained and rapid development of China's economy and society needs a highly reliable power supply as a guarantee, however, due to the seasonal or regional factors, the power supply and demand will be tight. In order to improve customer satisfaction and ensure the safety and quality of power supply, power supply enterprises should constantly adjust and perfect the marketing management mode, improve the quality of marketing work and strengthen the power marketing audit. Therefore, the construction of centralized, unified, lean, efficient marketing audit monitoring and evaluation system, is particularly important and urgent. Firstly, this paper analyzes the current situation of electric power marketing audit at home and abroad, and analyzes the shortage of our country's marketing audit work. Then the marketing audit is divided into seven aspects: industry expansion, electricity price management, electricity inspection, metering management, power supply contract management, customer service, line loss management, etc. And further combing the main sub-work of each audit work and its characteristic index, on the basis of this, the evaluation index system of marketing audit is established, and their evaluation weights are obtained by using the analytic hierarchy process (AHP). Finally, taking Shanxi Electric Power Company as an example, the function of marketing audit index system in the design of monitoring and evaluation system is expounded, the main structure of monitoring and evaluation system is given, and some suggestions for improving the work of marketing audit are put forward. Power marketing audit is the main part of the internal control and constraint mechanism of power marketing, and it is an important content and effective way of power marketing risk management. The implementation of centralized monitoring and inspection of key marketing indicators, work quality and service quality can achieve the purpose of standardizing marketing behavior, plugging loopholes, tapping potential and increasing efficiency, improving the executive power of marketing policies and reducing marketing accidents.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP277;F274;F426.61

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