中国建筑企业海外市场开拓决策研究

发布时间：2018-05-09 17:15

本文选题：中国建筑企业 + 国际工程　；参考：《西安建筑科技大学》2013年硕士论文

【摘要】：随着国家“走出去”战略的实施和国内建筑市场竞争的白热化，越来越多的中国建筑企业开始大力开拓国际工程承包市场，开展国际工程承包业务已成为中国建筑业新的经济增长点之一。然而在拓展国际工程业务的过程中，许多中国建筑企业在海外目标市场选择上的盲目性导致了中国企业在某些市场分布过于集中，形成内部竞争，而在某些市场则分布稀少；并且在开拓国际市场时往往以国际工程投标为主要进入模式，局限性较强。因此，如何准确、及时、科学、合理地确定海外目标市场以及相应的市场进入模式是中国建筑企业海外市场开拓过程中亟待解决的问题。本文的主要研究内容如下：（1）对国际工程承包市场总营业额按地区和行业进行了分析，也对中国建筑企业在国际工程承包市场中的表现进行了分析和总结，并按地区分布对中国建筑企业的国际工程市场进行了汇总分析。（2）通过梳理传统的国际市场选择理论，建立了中国建筑企业海外目标市场选择指标体系，并设计出了一个适合中国建筑企业海外目标市场选择的二阶段模型，并在模型的第二阶段引入了层次分析和灰色关联分析的决策方法，最后用案例验证了所建模型的可行性。（3）回顾了国际市场进入模式选择理论，并对中国建筑企业海外目标市场进入模式进行了分析，提出了影响中国建筑企业目标市场进入模式选择的影响因素，并且以此为基础构建了中国建筑企业海外目标市场进入模式选择模型，并在模型的模式对比排序阶段中引入了理想解法（TOPSIS）。本文的研究结果将为中国建筑企业在海外市场开拓时提供决策支持，为中国建筑企业在激烈的国际工程承包市场中实现可持续发展提供参考。
[Abstract]:With the implementation of the national "going out" strategy and the intense competition in the domestic construction market, more and more Chinese construction enterprises have begun to vigorously develop the international engineering contracting market. Developing international engineering contracting business has become one of the new economic growth points of Chinese construction industry. However, in the process of expanding the international engineering business, the blindness of many Chinese construction enterprises in the choice of overseas target market has led to the over-concentration of Chinese enterprises in some markets and the formation of internal competition, while in some markets the distribution is rare. And when opening up the international market, the main entry mode is international engineering bidding, which has strong limitation. Therefore, how to accurately, timely, scientifically and reasonably determine the overseas target market and the corresponding market entry mode is an urgent problem to be solved in the process of overseas market development of Chinese construction enterprises. The main contents of this paper are as follows: 1) the total turnover of international engineering contracting market is analyzed by region and industry, and the performance of Chinese construction enterprises in international engineering contracting market is also analyzed and summarized. The international engineering market of Chinese construction enterprises is analyzed according to regional distribution. (2) by combing the traditional international market selection theory, the index system of overseas target market selection for Chinese construction enterprises is established, and a two-stage model suitable for overseas target market selection of Chinese construction enterprises is designed. In the second stage of the model, the decision method of AHP and grey correlation analysis is introduced. Finally, the feasibility of the model is verified by a case study. This paper reviews the theory of entry mode selection of international market, analyzes the entry mode of overseas target market of Chinese construction enterprises, and puts forward the influencing factors on the choice of entry mode of target market for Chinese construction enterprises. On this basis, the model of entry mode selection for overseas target market of Chinese construction enterprises is constructed, and the ideal solution is introduced in the mode comparison and ranking stage of the model. The research results of this paper will provide decision support for Chinese construction enterprises in overseas market development, and provide reference for Chinese construction enterprises to realize sustainable development in the fierce international engineering contracting market.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.92

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