湖南万东医疗装备有限公司发展战略研究

发布时间：2018-05-11 22:38

本文选题：湖南万东 + 医疗装备　；参考：《湖南大学》2013年硕士论文

【摘要】：近些年来，随着经济的发展，人民生活水平明显提高，从而对医疗行业的服务水平也提出了新的要求，医疗装备器械行业作为我国医疗卫生事业的重要支柱之一，在近些年来得到了迅猛的发展。然而，目前我国的医疗装备行业基本上仍处于模仿、改进及拼装阶段，，现有技术水平低于国际水平，我国医疗装备的市场成熟度水平还比较低。加之我国部分医疗装备企业采用恶性低价竞争，己经严重干扰了国内整个医疗装备行业的发展，甚至部分企业为了能够降低成本，采用生产工艺偷工减料，销售环节低档配置等手段，整机的稳定性和售后维修等都没有保证，导致我国医疗装备行业的国际信誉受到极大影响。而且国外的大型医疗装备公司纷纷入驻中国，国内医疗器械市场的70%为国外产品所占有。在这种情况下，作为中国的本土的医疗装备企业应该何去何从，如何把握好未来的发展方向、发展战略是每一个本土医疗装备企业应该思考的问题。本文以湖南万东公司为研究对象，从公司的发展概况、组织结构、产品构成、资源四个方面对公司进行了介绍，从政治与法律、经济、社会文化、技术四个层面进行了宏观环境分析，利用五力模型从供应商、购买者、新进入者、替代品、行业内竞争五个方面对竞争环境进行了分析。在此基础上，提高了湖南万东公司发展战略的基本原则与目标，并利用SWOT分析提出了湖南万东公司的发展战略，最后提出了湖南万东公司发展战略实施保障，具体包括培训以人为本，关注生命的企业、强化人力资源管理、建立和完善支持系统、强化市场营销能力。希望通过本文的研究帮助湖南万东公司相关决策者制定公司的发展战略有一定的指导意义，帮助中国医疗装备企业少走或不走弯路，实现可持续发展，促进中国整个医疗装备行业的发展。
[Abstract]:In recent years, with the development of economy, the standard of living of the people has improved obviously, and the service level of the medical industry has also been put forward new requirements. The medical equipment industry is one of the important pillars of the medical and health undertakings in our country. In recent years, there has been a rapid development. However, at present, the medical equipment industry in our country is still basically in the stage of imitation, improvement and assembly, the existing technology level is lower than the international level, and the market maturity level of medical equipment in our country is still relatively low. In addition, some medical equipment enterprises in our country have adopted vicious low price competition, which has seriously interfered with the development of the whole medical equipment industry in China, and even some enterprises have adopted production techniques to cut corners in order to reduce costs. There is no guarantee for the stability and after-sale maintenance of the whole machine by means of low-grade configuration of sales links, which results in the international reputation of medical equipment industry in our country being greatly affected. And foreign large medical equipment companies have entered China, 70% of the domestic medical equipment market is occupied by foreign products. In this case, as China's local medical equipment enterprises should follow, how to grasp the future development direction, development strategy should be considered by every local medical equipment enterprises. This article takes Hunan Wandong Company as the research object, introduces the company from four aspects: the general situation of the company's development, the organization structure, the product structure, the resources, from the politics and the law, the economy, the society culture, This paper analyzes the macro environment in four levels of technology, and analyzes the competitive environment from five aspects: supplier, buyer, new entrant, substitute and competition in the industry. On this basis, the basic principles and objectives of the development strategy of Hunan Wandong Company are improved, the development strategy of Hunan Wandong Company is put forward by using SWOT analysis, and finally, the implementation of the development strategy of Hunan Wandong Company is put forward. It includes training people-oriented enterprises, focusing on life, strengthening human resource management, establishing and perfecting support system, and strengthening marketing ability. It is hoped that the research in this paper will help the relevant decision makers of Hunan Wandong Company to formulate the company's development strategy, and help the Chinese medical equipment enterprises to take less or no detours to achieve sustainable development. To promote the development of the whole medical equipment industry in China.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.4;F272

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