诺耳医药电子商务方案的分析与应用研究

发布时间：2018-05-12 01:13

本文选题：医药 + 医药电子商务　；参考：《复旦大学》2013年硕士论文

【摘要】：随着近年来资本市场对中国电子商务的青睐,国内的物流、支付、信用体系也得到了逐步的建立和完善,信息基础设施的发展以及企业和用户上网需求的不断进一步得到开发和培养,中国电子商务市场面临着前所未有的机遇。将医药与电子商务有机结合起来,大力发展医药电子商务也有着传统商务方式也是一个重要的发展趋势。发展医药电子商务不但有助于减少流通环节,实现药品流通环节扁平化,避免流通过程中的“层层加价”,还可以建立一个更为透明化的药品流通渠道,稳定市场价格、便于政府强化监管、避免暗箱操作、有效杜绝假药流入市场。发展医药电子商务还有助于细化分工,提高效率。医药电子商务让企业分工更为明确,药品生产企业专注于制造好的产品,物流企业则专注药品流通配送,通过细化行业分工,能够大幅提高配送质量和效率。诺耳医药专注于医药领域的业务,经过近十余年的线下经营积累,从最初企业信息化建设到电子交易平台上线,在这个漫长的过程当中在一直地进行积累和沉淀。其中有成功的喜悦,也有失败的沮丧,不过,盲目的悲观和乐观都不利于医药电子商务的开展,本文坚信电子商务在医药行业日益广泛的推广应用必将给医药行业带来巨大的变革与收益,经过在行业中的逐步实践,我们深刻的意识到,医药电子商务已经在慢慢的渗透到了部分行业人的思维中,一些先进的医药人已经开始逐步进入到了这个行业中,随着国家各项政策的推动医药B2B、B2C、第三方等都已经开始慢慢的在开展,虽然面临的问题很多很复杂但是我们能够看到电子商务在医药领域的每一个进步。本文充分解析了医药销售行业流通渠道特点,并深入分析医药电子商务的竞争优劣势与所面临的挑战后,不断提炼企业的竞争优势,分析改进存在的问题,锻造了一个具有竞争优势的“诺耳B2B模式”附注1,并且将这一管理模式固化,即流程化、信息化和标准化,全面实现医药电子商务,让更多更优质的药品有良好的销售渠道,实现各级市场的全面覆盖,于此同时也实现公司一直不变的目标与信念：让中国的老百姓用得起好药!
[Abstract]:With the favor of the capital market to China's electronic commerce in recent years, the domestic logistics, payment and credit system has been gradually established and perfected. With the development of information infrastructure and the further development and cultivation of enterprises and users' needs on the Internet, China's e-commerce market is facing unprecedented opportunities. It is also an important development trend to combine medicine with electronic commerce and develop pharmaceutical electronic commerce. The development of pharmaceutical electronic commerce can not only help to reduce the circulation links, realize the flattening of the drug circulation links, avoid the "layers of price increase" in the circulation process, but also establish a more transparent channel for drug circulation and stabilize market prices. Easy for the government to strengthen supervision, avoid black box operation, effectively prevent counterfeit drugs into the market. The development medicine electronic commerce also helps to refine the division of labor, enhances the efficiency. Pharmaceutical electronic commerce makes the division of labor more clear. Pharmaceutical manufacturing enterprises focus on good products, logistics enterprises focus on drug distribution. By refining the division of labor in the industry, the quality and efficiency of distribution can be greatly improved. After more than a decade of offline business accumulation, from the initial enterprise information construction to the online electronic trading platform, Noel Medicine has been accumulating and precipitating in this long process. Among them are the joy of success and the frustration of failure. However, blind pessimism and optimism are not conducive to the development of pharmaceutical e-commerce. This paper firmly believes that the increasingly widespread application of e-commerce in the pharmaceutical industry will bring great changes and benefits to the pharmaceutical industry. Through the gradual practice in the industry, we are deeply aware that, Pharmaceutical e-commerce has gradually penetrated into the thinking of some people in the industry, and some advanced pharmaceutical people have begun to step by step into this industry. With the promotion of national policies, medicine B2B B2C, third parties and so on have begun to develop slowly. Although the problems we face are many and very complex, we can see every progress of e-commerce in the field of medicine. This paper fully analyzes the characteristics of the circulation channels in the pharmaceutical sales industry, and after deeply analyzing the competitive advantages and disadvantages of pharmaceutical e-commerce and the challenges it faces, it continuously refines the competitive advantages of the enterprises and analyzes the problems existing in the improvement. Forged a competitive advantage of the "Noel B2B model" note 1, and this management model solidified, that is, flow, information and standardization, the overall realization of pharmaceutical e-commerce, so that more and more high-quality drugs have good sales channels, To achieve the overall coverage of the market at all levels, but also to achieve the company has been the same goal and belief: let the Chinese people can afford good medicine!
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.72;F713.36

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