安徽省汽车产业国际竞争力研究

发布时间：2018-05-15 16:05

  本文选题：汽车产业 + 国际竞争力　； 参考：《安徽大学》2015年硕士论文

【摘要】：汽车产业是我国经济发展中的重要组成部门,随着我国产业结构的调整,企业产业已经成为我国经济发展中不可或缺的一个部分。伴随着改革开放和我国的入世,我国的汽车产业取得了长足的发展,并不断参与到全球激烈竞争中,逐渐与世界汽车产业融为一体,我国庞大的市场需求也成为国际汽车市场中最为主要的部分,国内企业也不管发展,近年来更是出现了一批以奇瑞、吉利为代表的民族品牌企业,它们纷纷加入到激烈的国际市场竞争中,产品的出口规模也日益扩大。安徽的经济虽然在全国并不算发达,但安徽的汽车产业在全国仍然拥有一定地位,安徽省拥有奇瑞和江淮两大汽车企业,是我国汽车自主品牌的典型代表,汽车产业也是安徽重要的支柱产业,对促进安徽省经济的发展起到了重要作用。近年来安徽省汽车企业也积极地开拓国际市场,也有许多企业的汽车出口到了国外市场,而像奇瑞、江淮等典型企业也在不断加强自主研发与创新,带动了相关产业的发展,但是从目前安徽省汽车产业的发展情况来看,安徽省汽车出口面临着很大的问题,主要体现在出口秩序混乱、目标市场集中化、质量、售后、人民币升值与贸易壁垒等方面,同时安徽省汽车企业的研发能力与跨国汽车企业之间还存在很大的差距,目前的研发仍集中于中低端汽车产品,对于高档汽车品牌的研发仍不足。总体而言,安徽省汽车产业的国际竞争力还有待于进一步提高。本文在对国内外相关文献进行认真研究的基础上,进一步阐释了产业竞争力的内涵和特征,并介绍了安徽省汽车产业总体发展情况,同时运用了国际市场占有率、净出口指标和贸易竞争力指数详细分析和探讨了安徽省汽车产业发展的状况。其次利用波特提出的钻石模型,从生产要素视角、需求条件、相关及支持产业视角、企业竞争结构视角、政府和机遇六个因素对安徽汽车产业的国际竞争力进行了认真分析,并且从钻石模型中选取了相关因素对安徽省汽车产业的国际竞争力进行了实证分析,得出安徽省汽车产业竞争力在全国各省市的排名为第9位,汽车产业的竞争力还有待提高。之后又运用了SWOT分析方法介绍了安徽省汽车产业的优势、劣势、机遇和威胁,另外用安徽省汽车产业的两个典型——奇瑞和江淮作为案例,对奇瑞汽与江淮汽车的发展历程和国际化的道路进行了认真分析,并通过数据等进一步说明了奇瑞、江淮汽车的国际竞争力。通过一系列的分析可以看出近几年来安徽省汽车产业取得了较快的发展,但安徽省汽车产业的市场占有率和竞争力等和其他省份相比仍然存在一定的差距,安徽汽车产业国际竞争力的提升之路仍然任重而道远。安徽省汽车产业要想在国际市场上占有一席之地,要不断地培育、提升自己的国际竞争力。本文在基于前面分析的基础上,提出了相应的政策和建议,包括增强汽车产业集群,实现规模经济效益,加大创新以及研发力度,提升企业的经营管理水平,加强政府调控和完善管理体系等,从而更好地促进安徽省汽车产业国际竞争力的提升,进一步提升安徽省经济的发展水平。
[Abstract]:The automobile industry is an important component of China's economic development. With the adjustment of China's industrial structure, the enterprise industry has become an indispensable part of the economic development of our country. With the reform and opening up and China's entry into the WTO, the automobile industry in our country has made great progress, and is constantly involved in the fierce global competition. With the integration of the world automobile industry, the huge market demand in China has also become the most important part of the international automobile market. No matter the development of domestic enterprises, a batch of national brand enterprises, represented by Chery and Geely in recent years, have joined the fierce competition in the international market, and the export scale of the products is also a day. Although the economy of Anhui is not developed in the whole country, the automobile industry in Anhui still has a certain position in the whole country. In Anhui Province, there are two major automobile enterprises of Chery and Jianghuai. It is the typical representative of the autonomous brand of automobile in our country. The automobile industry is also an important pillar industry in Anhui, which has played a heavy role in promoting the development of Anhui's economy. In recent years, the automobile enterprises in Anhui province have also actively exploited the international market, and many enterprises have exported to the foreign market, and the typical enterprises such as Chery, Jianghuai and other typical enterprises are constantly strengthening their own research and development and innovation, which have led to the development of related industries. But from the current development situation of the automobile industry in Anhui Province, Anhui province steam The car export is facing a lot of problems, mainly in the confusion of export order, the concentration of target market, the quality, the after sale, the appreciation of RMB and the trade barrier. At the same time, there is still a big gap between the R & D ability of the automobile enterprises in Anhui and the transnational automobile enterprises. The research and development of automobile brand is still insufficient. In general, the international competitiveness of the automobile industry in Anhui is still to be further improved. On the basis of careful study of the relevant literature at home and abroad, this paper further explains the connotation and characteristics of the industrial competitiveness, and introduces the overall development of the auto industry in Anhui Province, and uses the country at the same time. The market share, net export index and trade competitiveness index are analyzed and discussed in detail in the development of automobile industry in Anhui province. Secondly, using the diamond model proposed by Potter, from the angle of production factor, demand condition, related and supporting industry perspective, enterprise competition structure angle, government and opportunity six factors to Anhui auto industry The international competitiveness is carefully analyzed, and the relevant factors are selected from the diamond model to make an empirical analysis on the international competitiveness of the automobile industry in Anhui province. It is concluded that the competitiveness of the automobile industry in Anhui is ninth in all provinces and cities in the country, and the competitiveness of the automobile industry remains to be improved. Then the SWOT analysis method is used. The advantages, disadvantages, opportunities and threats of the automobile industry in Anhui province are introduced. In addition, the two typical examples of the automobile industry of Anhui Province, Chery and Jianghuai, are used as cases to analyze the development process and international road of the Chery automobile and Jianghuai Automobile, and the international competitiveness of the Chery and Jianghuai Automobile is illustrated through the data. Through a series of analysis, it can be seen that the automobile industry in Anhui has made rapid development in recent years, but there is still a certain gap between the market share and competitiveness of the auto industry in Anhui province and other provinces. The road of improving the international competitiveness of Anhui auto industry is still heavy and far. The automobile industry of Anhui province should think about it On the basis of the previous analysis, the relevant policies and suggestions are put forward on the basis of the previous analysis, including the enhancement of the automobile industry cluster, the realization of the economic benefits of scale, the increase of innovation and research and development, the promotion of the management level of the enterprises, and the strengthening of the government's regulation. Control and improve the management system, so as to better promote the upgrading of Anhui's automobile industry's international competitiveness and further enhance the economic development level of Anhui province.

【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471
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本文编号：1893010