我国重型卡车行业竞争策略分析

发布时间：2018-05-15 16:14

本文选题：重型卡车 + 市场需求　；参考：《华东政法大学》2013年硕士论文

【摘要】：国内重型卡车行业，起步较晚，但发展快。2010年年销量已经达到100万辆，，但随着2012年中国经济持续滑坡，市场需求急剧下滑。首先，本文通过对宏观经济环境及细分市场的深入分析，结合单根检验、格兰杰因果检验等方法来确定影响国内重型卡车市场需求的主要因素，并预期未来市场的需求；其次，在对市场影响因素充分了解的基础上，通过PEST模型和SCP研究范式，对该行业进行系统且深入的分析；再次，对上述的研究进行归纳总结，从而发现我国重型卡车行业未来的增长潜力巨大，该行业目前是一个低寡占型的寡头垄断市场，未来竞争我国重型卡车行业的焦点将集中在新能源、新技术和重型化等方面。通过对我国重型卡车行业的研究，本论文最终得出以下七条结论：（1）我国重型卡车市场受国内零售商品销售额、煤炭消费量、进出口贸易额和0#柴油的价格四大主要因素影响；（2）预计2013年年销量为73万辆，未来市场的增长潜力显著；（3）国内重型卡车行业在排放标准和发动机技术方面与国外差距较大；（4）通过市场集中度的绝对指标CRn和相对指标HHI对比分析发现我国重型卡车行业是一个低寡占型寡头垄断行业；（5）目前国内重型卡车行业主要面临政策、技术升级、售后服务系统完善和国际企业入侵四方面的压力；（6）天然气重卡和海外市场将成为未来的两大增长点；（7）中国重汽需要在技术研发、人才培养和最新政策把握方面进行更多的努力。
[Abstract]:The domestic heavy-duty truck industry, which started late but grew fast, sold 1 million vehicles a year in 2010, but demand fell sharply as China's economy continued to slump in 2012. First of all, through the in-depth analysis of the macroeconomic environment and market segments, combined with the single root test, Granger causality test and other methods to determine the main factors affecting the domestic heavy truck market demand, and anticipate the future market demand; secondly, On the basis of the full understanding of the market factors, through the PEST model and SCP research paradigm, the industry is systematically and deeply analyzed. Thirdly, the above research is summarized. It is found that the future growth potential of heavy truck industry in China is huge, which is a low oligopoly market at present. The focus of future competition for heavy truck industry in China will be new energy, new technology and heavy duty. Through the research on heavy truck industry in China, this paper finally draws the following seven conclusions: 1) China heavy truck market receives domestic retail merchandise sales and coal consumption. The trade volume of imports and exports and the price of diesel oil of 0# are the four main factors affecting the sales of 730000 vehicles in 2013. The growth potential of the future market is significant (3) the domestic heavy-duty truck industry has a big gap with foreign countries in emission standards and engine technology. (4) through the comparative analysis of the absolute index CRn and the relative index HHI of market concentration, it is found that the heavy duty in China is heavy duty. Truck industry is a low oligopoly industry. Technological upgrading, perfect after-sales service system and international enterprise invasion are four aspects of pressure: natural gas truck and overseas market will become two major growth points in the future. China heavy truck needs to be in technology research and development. Personnel training and the latest policy grasp to carry out more efforts.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.472

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