我国民营医疗器械企业国际竞争力分析

发布时间：2018-05-16 13:50

本文选题：民营企业 + 医疗器械　；参考：《南京理工大学》2013年硕士论文

【摘要】：近年来,伴随着全球医疗器械市场的迅猛发展,医疗器械产品和技术日新月异,国内外医疗器械企业之间的竞争也正呈现出白热化的状态。目前,我国民营医疗器械企业相对于那些发达国家的医疗器械企业来说,在国际市场上的竞争力普遍偏低,只能长期徘徊于中低端产品市场中,很难在高端产品市场占有一席之地。特别是当前,在受到始于2008年的全球金融危机冲击和欧美日等一大批发达国家的市场基本趋于饱和状态,以及部分跨国公司开始进军中国等新兴市场的背景下,我国民营医疗器械企业面临的的机遇与挑战必将是前所未有的。因此,切实有效的提升我国民营医疗器械企业的国际竞争力势在必行。本文根据国际竞争力的基本理论,在分析了全球和我国医疗器械市场的现状和特征的基础上,从我国民营医疗器械企业的外显竞争力、企业能力及企业资源、制度竞争力等方面对其国际竞争力进行了深入的分析。最终通过对H公司的实例分析,理论联系实际,进一步探讨并提出了提升我国民营医疗器械企业国际竞争力的建议。
[Abstract]:In recent years, with the rapid development of the global medical device market, medical device products and technology are changing with each passing day, and the competition between domestic and foreign medical device enterprises is also showing a state of intense. At present, compared with those medical device enterprises in developed countries, the private medical device enterprises in our country generally have low competitiveness in the international market, and they can only linger in the middle and low end product market for a long time. It's hard to find a place in the high-end market. Especially at present, against the background of the global financial crisis that began in 2008 and the fact that the markets of a large number of developed countries, such as Europe, America and Japan, have basically become saturated, and some multinational corporations are beginning to enter emerging markets such as China, The opportunities and challenges faced by private medical device enterprises in China will be unprecedented. Therefore, it is imperative to effectively enhance the international competitiveness of private medical device enterprises. Based on the basic theory of international competitiveness and the analysis of the current situation and characteristics of the global and Chinese medical device market, this paper analyzes the competitiveness, enterprise capability and enterprise resources of the private medical device enterprises in China. Institutional competitiveness and other aspects of the international competitiveness of the in-depth analysis. Finally, by analyzing the case of H Company, combining theory with practice, this paper further discusses and puts forward some suggestions to enhance the international competitiveness of private medical device enterprises in China.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.4;F272

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