中信戴卡宁波轮毂制造有限公司发展战略研究

发布时间：2018-05-20 19:31

本文选题：铝合金车轮 + 发展战略　；参考：《燕山大学》2013年硕士论文

【摘要】：企业发展战略管理是企业管理的重要组成部分。在市场经济大潮激烈的竞争环境中，一个企业要求得生存、要求得发展，必须要有一个适合的发展战略，必须形成自己独特的核心竞争力，走可持续发展的道路。中信戴卡宁波轮毂制造有限公司正处在肩负着拉动整个集团转型的历史发展重要关头，在巨大的机遇和挑战面前，如何形成并发展自身的核心竞争能力，真正完成所肩负的历史使命，保持长久的产品竞争力和成本竞争力是本文研究的关键。首先，本文以国际大环境和国内宏观环境为出发点，宏观分析了世界汽车产业发展趋势和全球经济危机下对于铝车轮行业发展的影响。随后向行业环境分析过渡，采用波特五力分析模型为总结铝车轮行业成功关键因素奠定了基础。然后从通过外部战略要素评价（EFE矩阵）对系统性的对中信戴卡宁波轮毂制造有限公司的外部环境进行评价，确定了外部环境下企业所面对的发展机遇与威胁。其次，本文对对公司组织结构、产品制造、制造成本、人力资源状况、企业文化、采购、研发、市场和营销八个根本上影响到企业运营的方面进行了细致的研究，，最后通过内部战略要素评价（IFE矩阵）的方式阐述了企业内部环境下的优势和劣势，为后续战略制定提供了良好的铺垫。最后，通过线性拟合的方式构建模型对未来中信戴卡宁波轮毂制造有限公司未来六年的产值进行了预测。以SWOT分析法综合和系统性的分析了企业的内外部条件确定了企业的总体发展战略，并进行了科学的评估和选择，从而确定了先进的管理、先进的制造、少人化和人才培养、质量稳定战略、全面预算战略等战略，并就战略实施策略进行了系统性分析和提出了实施建议。此研究成果对于中信戴卡宁波轮毂制造有限公司当前和未来的发展具有一定的参考价值，能够在实施过程中带来显著的管理效益。
[Abstract]:Strategic management of enterprise development is an important part of enterprise management. In the fierce competitive environment of the market economy, an enterprise must have a suitable development strategy, form its own unique core competitiveness and take the road of sustainable development. CITIC Dai Ka Ningbo Hub Manufacturing Co., Ltd. is at an important juncture in the historical development of the whole group's transformation. In the face of enormous opportunities and challenges, how to form and develop its own core competitiveness, The key of this paper is to fulfill the historical mission and maintain the long-term product competitiveness and cost competitiveness. Firstly, based on the international and domestic macro environment, this paper analyzes the trend of the development of the world automobile industry and the influence of the global economic crisis on the development of the aluminum wheel industry. Then, the model of Porter's five-force analysis is used to summarize the key factors of success in aluminum wheel industry. Then the external environment of CITIC Daika Ningbo Hub Manufacturing Co., Ltd is systematically evaluated through the evaluation of external strategic elements and EFE matrix, and the development opportunities and threats faced by enterprises under external environment are determined. Secondly, this paper makes a detailed study on eight aspects that fundamentally affect the operation of the company, such as organizational structure, product manufacturing, manufacturing cost, human resource situation, corporate culture, procurement, research and development, market and marketing. In the end, the paper expounds the advantages and disadvantages of the internal environment through the evaluation of IFE matrix of internal strategic elements, which provides a good foundation for the subsequent strategy formulation. Finally, the future output value of CITIC Deca Ningbo Hub Manufacturing Co., Ltd is predicted by linear fitting model. The internal and external conditions of the enterprise are analyzed synthetically and systematically with the SWOT analysis method, and the overall development strategy of the enterprise is determined, and the scientific evaluation and selection are carried out, so as to determine the advanced management, advanced manufacturing, less humanization and personnel training. The strategies of quality stability and overall budget are analyzed systematically and some suggestions are put forward. This research result has certain reference value for the current and future development of CITIC Daika Ningbo Hub Manufacturing Co., Ltd., and can bring significant management benefits in the process of implementation.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

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