株洲冶炼集团新材料事业部盈利模式的研究

发布时间：2018-05-23 16:11

本文选题：株冶新材料事业部 + 盈利模式　；参考：《中南大学》2013年硕士论文

【摘要】：在当今激烈的市场竞争环境下,拥有优秀的盈利模式是一个企业求生存、得发展的必要条件。本文根据株冶新材料事业部的实际需求,以其为案例,进行企业盈利模式的研究。力争在对企业盈利模式进行研究的同时,能够为株冶新材料事业部设计出一个优秀的盈利模式,指导企业未来的发展。论文首先总结了盈利模式的相关理论,然后在现有盈利模式的四要素理论基础上,创造性的采用函数关系式的方式对盈利模式中“客户”、“商品”、“运营方式”和“核心竞争力”这四个要素与企业利润之间的关系进行量化描述,进而建立了四要素盈利模式的“钻石模型”,并对“钻石模型”可能产生的五种基本形态逐一进行分析研究。该模型的建立,使得我们能通过简单的图形对企业的盈利模式进行非常直观的评定。同时通过该模型,我们能诊断出企业现有盈利模式优劣的具体所在,并能针对性的提出盈利模式改进策略,为企业进行未来的盈利模式改造。最后通过该模型的研究,成功为株冶新材料事业部进行了未来盈利模式的优化设计,达到理论指导实践的目的。
[Abstract]:In today's fierce market competition, it is a necessary condition for an enterprise to survive and develop. According to the actual demand of Zhuye New Materials Division, this paper takes it as a case to study the profit model of the enterprise. At the same time, we can design an excellent profit model for Zhuye New Materials Division to guide the future development of the enterprise. This paper first summarizes the relevant theories of profit model, and then creatively adopts the function relation to "customer" and "commodity" in the profit model on the basis of the four elements theory of the existing profit model. The relationship between the four elements of "operation mode" and "core competence" and the profit of the enterprise is described quantitatively, and then the "diamond model" of the profit model of the four elements is established. The five basic forms of diamond model are analyzed and studied one by one. The establishment of the model enables us to make a very intuitive evaluation of the profit model of an enterprise through simple graphics. At the same time, through this model, we can diagnose the advantages and disadvantages of the existing profit model, and can pertinently put forward the profit model improvement strategy for the future transformation of the profit model for enterprises. Finally, through the research of the model, the optimization design of the future profit model is carried out for the material business department of Zhuxi Metallurgical Co., Ltd., which achieves the purpose of guiding the theory and practice.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.3

【相似文献】