中铁十局集团发展战略研究

发布时间：2018-05-23 22:14

本文选题：发展战略 + 战略目标　；参考：《西南交通大学》2013年硕士论文

【摘要】：企业的战略能力,已经成为企业远见与短视的试金石,优秀与平庸的分水岭。按照铁路建设规划安排,“十二五”的后三年还要完成新线投资1.37万亿元,每年的基本建设投资将保持在4500亿元左右,铁路建设投资仍然维持在历史高位。面临新的形势,铁路建筑行业呈现出越来越激烈的竞争态势,中铁十局集团已经暴露出功能不适应、结构性矛盾突出、管理体制束缚生产力发展等问题。“三年的发展是靠机遇,十年的发展要靠战略”。如何制定中铁十局集团下一步的企业发展战略,增强企业的竞争力,是集团当前所面对的一项刻不容缓的任务。本文以中铁十局集团为研究对象,采用企业战略管理分析的相关理论和分析方法,对其发展战略进行设计。首先对中铁十局集团的外部环境进行分析,包括宏观环境PEST分析、行业环境分析和市场竞争环境的五力模型分析等。第二是对公司的内部环境进行分析,包括财务状况、人力资源、国外经营以及集团公司SWOT分析等。并在此基础上制定出总体发展战略,包括提出建设强局的总体目标,分项战略目标、发展目标实施的计划等。最后,配以相应的战略保障措施确保战略目标的落地。
[Abstract]:The strategic ability of the enterprise has become the litmus test of foresight and shortsightedness, excellent and mediocre watershed. According to the plan of railway construction, 1.37 trillion yuan should be invested in the new line in the latter three years of the 12th Five-Year Plan, and the annual capital construction investment will remain around 450 billion yuan, and the investment in railway construction will remain at a record high. Facing the new situation, the railway construction industry presents a more and more fierce competition situation, the China Railway 10 Bureau Group has exposed the problems such as function unfit, structural contradiction prominent, management system constraining the development of productive forces and so on. Three years of development depend on opportunity, and ten years of development depend on strategy. How to formulate the next development strategy of China Railway 10 Bureau Group and enhance the competitiveness of the enterprise is an urgent task facing the Group at present. This paper takes China Railway 10 Bureau Group as the research object, and designs its development strategy by adopting the relevant theory and analysis method of enterprise strategic management analysis. Firstly, the external environment of China Railway Corporation is analyzed, including macro-environment PEST analysis, industry environment analysis and five-force model analysis of market competition environment. The second is to analyze the internal environment of the company, including financial situation, human resources, foreign business and group company SWOT analysis. On this basis, the overall development strategy is worked out, including the overall goal of building a strong bureau, the sub-strategic goal, the implementation plan of the development goal and so on. Finally, with the corresponding strategic safeguards to ensure the landing of strategic objectives.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

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