汽车经销商网络营销策略研究

发布时间：2018-05-24 05:54

本文选题：汽车经销商 + 网络营销　；参考：《农村经济与科技》2017年18期

【摘要】：在互联网技术高度普及的今天,我国的汽车营销环境发生了较大的变化,众多汽车经销商都采用网络营销的方式来占据市场。面对这样的环境如何利用网络营销策略得到消费者的接受和认可,是我国汽车经销商面临的重要课题。汽车经销商与汽车生产厂家不同,是直接面对消费者,为消费者提供服务的重要环节,汽车经销商和消费者之间的互动情况直接影响消费者对该汽车品牌的满意度和认可度。在消费者需求日益多元化的今天,传统的营销方式已经不能满足消费者对汽车的需求,所以探讨汽车经销商的网络营销策略,提出合理建议对于我国汽车经销商的发展来说,具有重要意义。
[Abstract]:Nowadays, with the popularity of Internet technology, the automobile marketing environment of our country has changed greatly. Many automobile dealers use the way of network marketing to occupy the market. In the face of this environment, how to make use of the network marketing strategy to get the acceptance and recognition of consumers is an important subject facing the automobile dealers in our country. The automobile dealer is different from the automobile manufacturer, is directly faces the consumer, provides the service for the consumer important link, the automobile dealer and the consumer interaction situation directly affects the consumer to the automobile brand satisfaction and the recognition. In today's increasingly diversified consumer demand, the traditional marketing methods can no longer meet the needs of the consumer for cars, so discuss the network marketing strategy of automobile dealers, and put forward reasonable suggestions for the development of automobile dealers in China. It is of great significance.
【作者单位】：长沙职业技术学院;
【分类号】：F274;F426.471

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