基于客户满意度的TZ供电公司营销策略研究

发布时间：2018-05-27 16:29

本文选题：营销策略 + 客户满意　；参考：《南京理工大学》2013年硕士论文

【摘要】：电力体制改革的不断深入,使得供电企业在市场营销方面不断面临严峻的挑战。尤其近年来随着经济的发展,人们生活水平在不断改善,电力客户对供电企业提供的产品与服务也提出了越来越高的要求。满足顾客需求是企业生存的根本,而客户满意度就是衡量供电企业服务水平高低的重要指标,供电企业必须研究相应的营销策略以满足企业的生存和发展之需。本文是作者对TZ供电公司基于客户满意度的营销策略的研究和思考。论文首先研究了客户满意、市场营销的相关理论和发展进程；其次用PEST法分析了TZ供电公司的外部环境,并对公司面临的机遇、挑战进行了分析；接着对TZ供电公司营销现状、客户满意度评价情况进行研究,分析存在的问题；最后,针对问题,提出了基于客户满意度的营销策略。
[Abstract]:With the deepening of electric power system reform, power supply enterprises are faced with severe challenges in marketing. Especially with the development of economy in recent years, people's living standard is improving constantly, and electric power customers have put forward higher and higher requirements for the products and services provided by power supply enterprises. Customer satisfaction is an important index to measure the service level of power supply enterprises. Power supply enterprises must study the corresponding marketing strategies to meet the needs of survival and development of enterprises. This paper is the author of TZ power supply company based on customer satisfaction marketing strategy research and thinking. Firstly, this paper studies the theory and development process of customer satisfaction and marketing; secondly, it analyzes the external environment of TZ power supply company by PEST method, and analyzes the opportunities and challenges faced by TZ power supply company; then, it analyzes the current marketing situation of TZ power supply company. The evaluation of customer satisfaction is studied and the existing problems are analyzed. Finally, the marketing strategy based on customer satisfaction is put forward.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61

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