内蒙古西蒙集团发展战略研究

发布时间：2018-05-29 16:39

本文选题：内蒙古西蒙集团 + 发展战略　；参考：《内蒙古大学》2013年硕士论文

【摘要】：相当一段时期内,煤炭在我国的能源结构中的主体地位不会改变。煤炭在一次能源生产和消费结构中的比例仍将处于主导地位。目前,世界正在发生着巨大的经济格局的变化,产业结构、能源结构、增长模式都在进行着变化；煤炭这一产业的发展,曾经极端暴利的时代已经一去不复返,面临着传统产品结构调整,环境资源约束,政策措施配套调整等诸多挑战。由于煤炭行业的特殊性,越来越多的中国煤炭企业开始进行战略转型,在相关多元化或其他领域寻找新的经济增长点,以期实现战略转型。但实践表明,大多数中国煤炭企业的多元化战略并不成功,越来越多的煤炭企业难以维持生存而被兼并或破产。内蒙古自治区作为国家煤炭主产区之一,地方煤炭企业的发展不仅接受着国际经济形势的影响,也受到其他能源主产区煤炭企业的挑战。探索地方煤炭企业发展战略已成为研究区域经济可持续发展的重大经济问题。内蒙古西蒙集团公司是一个国有参股的民营股份制企业,其是地方煤炭企业中进行煤炭主业延伸发展及其他产业多元发展探索实践的典型。本文致力于对西蒙集团的现实经营状况、拥有资源、优劣势进行分析,以期对集团未来的发展作出战略规划。在对于多元化理论回顾的基础上,本文借助PEST分析法分析了西蒙集团所面临的外部经营环境特征,同时又深入到西蒙集团内部分析了其所面临的内部经营环境特征。此后,结合内外部环境分析的结果,运用SWOT分析得出了西蒙集团对于目前多元化经营的现状,应该采取的战略思想和战略举措：西蒙集团应该采用金融控股集团的经营模式,对煤碳产业及其纵向一体化发展进行运营管控；适度多元,对于房地产板块进行战略管控,通用航空、金融、现代农业等进行财务管控。具体的战略重点包括：做大做强煤炭主业,提升集团核心竞争力；对房地产板块进行战略合作,打造集团更坚实的利润增长点；优化资产结构,对于通用航空、金融、现代农业等寻求财务管控的管理模式；谨慎调整其他板块,释放可用资源；树立集团经营理念,提升企业集团经营水平。
[Abstract]:For quite some time, the main position of coal in the energy structure of our country will not change. The proportion of coal in primary energy production and consumption will remain dominant. At present, the world is undergoing tremendous economic changes. The industrial structure, energy structure, and growth pattern are all changing. The era of coal industry development, once extremely profiteering, has gone forever. Faced with the traditional product structure adjustment, environmental resources constraints, policy and measures adjustment and many other challenges. Due to the particularity of coal industry, more and more Chinese coal enterprises begin to carry out strategic transformation and seek new economic growth points in related diversification or other fields in order to realize strategic transformation. But the practice shows that the diversification strategy of most Chinese coal enterprises is not successful, and more coal enterprises are merged or bankrupt because of the difficulty of survival. As one of the main national coal producing areas, the development of local coal enterprises in Inner Mongolia Autonomous region is not only influenced by the international economic situation, but also challenged by the coal enterprises in other major energy producing areas. Exploring the development strategy of local coal enterprises has become an important economic problem in the study of sustainable development of regional economy. Inner Mongolia Simon Group Company is a private joint-stock enterprise with state-owned shares, which is a typical example of the exploration and practice of the extension and development of the main coal industry and the diversified development of other industries in the local coal enterprises. This paper is devoted to the analysis of Simon Group's actual management situation, resources, advantages and disadvantages, in order to make a strategic plan for the future development of Simon Group. Based on the review of the theory of diversification, this paper analyzes the characteristics of the external business environment faced by Simon Group with the help of PEST analysis method, and at the same time, deeply analyzes the characteristics of the internal operating environment of Simon Group. Then, combined with the results of internal and external environment analysis, using SWOT analysis, we draw the Simon Group to the current situation of diversification, the strategic thinking and strategic measures should be taken: Simon Group should adopt the financial holding group business model, To the coal industry and its vertical integration development of operational control; moderately diversified, to the real estate sector for strategic control, general aviation, finance, modern agriculture and other financial control. The specific strategic priorities include: making the coal industry bigger and stronger, enhancing the core competitiveness of the group; carrying out strategic cooperation on the real estate sector to create a more solid profit growth point of the group; optimizing the asset structure for general aviation, finance, Modern agriculture seeks the management mode of financial control; adjusts other plates prudently, releases the available resources; sets up the group management idea, promotes the enterprise group management level.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.21;F276.5;F272

【共引文献】