科朗曼化工（武汉）有限公司的本土化战略与实施研究

发布时间：2018-06-04 00:12

本文选题：本土化战略 + 防腐蚀　；参考：《复旦大学》2013年硕士论文

【摘要】：在当前金融危机的经济环境下,越来越多的跨国企业开始思考如何让其旗下的各子公司成为具有跨国企业背景的本地公司以求更好得生存。任何一家企业最根本的战略目标永远是生存,生存的战略实施可以围绕二个问题展开：如何生存得好?如何生存得久?在当前竞争空前激烈的市场经济环境下,即使是微软董事长比尔盖茨也曾经警告过他的管理团队：全球第一市值的微软离破产只差48小时。可见生存是任何一个成功企业都要严肃面对的问题。而第一个问题：如何生存得好就是一个复杂的问题,各大企业的管理层各有各的策略来解决这个问题,而再结合第二个问题：考虑如何生存得久,那么企业的战略决策就更加复杂、更加仁者见仁、智者见智了,因为这不仅要平衡当前利益与长远利益,还要考验企业家的战略眼光。本论文旨在以科朗曼化工(武汉)有限公司发展的重大历史沿革和当前发展的内部、外部环境为依据,以公司战略管理理论为指导,结合公司目前的宏观、微观环境的变化,分析公司当前的战略发展环境,深入剖析科朗曼化工(武汉)有限公司的有形资源、无形资源和核心竞争能力,参照专业人士对中国的宏观经济发展形势的预测、相关联行业的前景分析,以理论与实践相结合,运用SWOT分析模型和IE分析矩阵,对公司的发展战略进行了全面的、系统的分析和研究,提出公司新时期的本土化战略发展规划和措施。本论文研究总体认为,科朗曼化工(武汉)有限公司单一的全球化高端产品和高质高价的经营政策等已成为制约公司在全球金融危机下持续发展的主要因素,因此科朗曼化工(武汉)有限公司管理者必须及时调整发展战略,开始尝试跨国企业的本土化经营,将企业转型成为一家扎根当地的企业。通过理解并尊重其子公司所在国的文化、历史、习惯等差异,调整其子公司的战略、管理架构和企业文化,完成其子公司的本土化。文章最后围绕科朗曼化工(武汉)有限公司的具体发展战略目标,从产业规划布局、管控模式、战略型人才队伍建设以及企业文化的塑造等方面提出了具体的实施建议,对科朗曼化工(武汉)有限公司的发展具有实际指导意义。
[Abstract]:In the economic environment of the current financial crisis, more and more multinational companies begin to think about how to make their subsidiaries become local companies with multinational background in order to survive better. The most fundamental strategic goal of any enterprise is always to survive. The implementation of survival strategy can be carried out around two problems: how to survive well? How to survive long? In the current competitive market economy, even Microsoft Chairman Bill Gates has warned his management team that Microsoft, the world's No. 1 market value, is only 48 hours away from bankruptcy. It can be seen that survival is a serious problem that any successful enterprise must face. And the first question: how to survive well is a complex problem, and the management of each major enterprise has its own strategy to solve the problem, and then combine the second problem: consider how to survive for a long time. Then the strategic decision of the enterprise will be more complex, more benevolent, different wisdom, because this not only needs to balance the current and long-term interests, but also test the entrepreneur's strategic vision. The purpose of this paper is to take the important historical evolution and the internal and external environment of the current development of Coloman Chemical Industry (Wuhan) Co., Ltd., as the basis, to take the strategic management theory of the company as the guidance, and to combine with the changes of the present macro and micro environment of the company. Analyzing the current strategic development environment of the company, deeply analyzing the tangible resources, intangible resources and core competitiveness of Coloman Chemical Industry (Wuhan) Co., Ltd., referring to the forecast of the macroeconomic development situation of China by professionals, By combining theory with practice, using SWOT analysis model and IE analysis matrix, this paper makes a comprehensive and systematic analysis and research on the company's development strategy. Put forward the localization strategic development plan and measure of the company in the new period. In this paper, the author thinks that the single global high-end products and the high quality and high price management policies of Coloman Chemical (Wuhan) Co., Ltd. have become the main factors restricting the sustainable development of the company under the global financial crisis. Therefore, the managers of Coloman Chemical Industry (Wuhan) Co., Ltd. must adjust their development strategy in time, begin to try the localization management of multinational enterprises, and transform the enterprises into a local one. By understanding and respecting the cultural, historical, and customary differences of the subsidiaries, adjust the strategy, management structure and corporate culture of their subsidiaries, and complete the localization of their subsidiaries. Finally, according to the specific development strategy objectives of Coloman Chemical Industry (Wuhan) Co., Ltd., the paper puts forward some concrete implementation suggestions from the aspects of industrial planning and layout, management and control mode, construction of strategic talents and shaping of corporate culture, etc. It has practical guiding significance for the development of Coleman Chemical Industry (Wuhan) Co., Ltd.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.7;F272

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